Airtel Xstream Play strengthens regional content library, partners Sun NXT

Bharti Airtel (“Airtel”), one of India’s leading telecommunications service providers, today, announced that Airtel Xstream Play, India’s fastest-growing OTT aggregator service with over five million paid subscribers, has partnered with Sun NXT, a leading video streaming platform, owned and operated by the Sun TV Network Limited.

Airtel Xstream customers can now enjoy Sun NXT’s 50,000+ hours of content that include exciting titles across blockbuster movies, exclusive series, TV shows, live TV, kid’s content and more in a whole host of languages from Tamil to Telugu, Kannada, Malayalam, Bangla and Marathi. Users can enjoy content from across 23 content apps on Airtel Xstream making it one of the largest bouquets of OTT content aggregated on a single app in India.

It also offers the unique features of a single app, single subscription, single sign-in, unified content search and AI driven personalised curation for each user with users being able to access Airtel Xstream Play across devices including mobiles, tablets, laptops through the app or web and on large screens.

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