Amazon Family and Baby Wish List program for new parents launched
Expanding its Prime benefits further to customers, Amazon.in today announced the launch of two of its global programs Amazon Family & Baby Wish List in India. Amazon Prime which was launched in 2016 in India offers an unparalleled basket of benefits to members which includes shipping, shopping and streaming (Amazon Prime Video) benefits at a discounted price of INR 499 per year.
With the Amazon Family program, Prime members will be able to save 15% on diaper subscriptions from their favorite brands such as Pampers, Huggies and Mamy Poko Pants, among many others. Being a first-time parent is overwhelming and Amazon.in aims to make the experience easier. The program offers discount benefits to Prime members, who will be able to get exclusive discount coupons across daily household, baby, toys, personal Care products and grocery products. Customers will also will get personalized recommendations based on the child’s age.
The Baby Wish List program, open to all Amazon.in customers, helps expecting and new parents create a list of items they’ll need for their baby as the baby grows. The Baby Wish List store has curated and recommended checklists and buying guides that could be used by the new parents to make an informed decision on the required products for their little one. Parents can create lists from products across all relevant categories such as baby care, toys, strollers, cribs baby apparel, maternity wear among others.
In addition to convenience, Baby Wish List program also gives savings where a customer can avail 10% Amazon Pay balance cashback if they shop for products above Rs.5000 from their Baby Wish List. Prime members get additional benefit of 15% cash-back when they shop above Rs.5000 from Baby Wish List.
With a dedicated storefront Amazon Family and Baby Wish list helps customers with a convenient shopping experience of finding the right products at the best price, along with free and fast prime delivery, delivered right to their doorstep. Both Amazon Family and Baby Wish List come with Guides that help customers navigate through new parenthood covering topics such as Nursing & Feeding, Diapering etc.
Commenting on the launch, Saurabh Srivastava, Director, Category Management, Amazon India said “We are constantly trying to improve our shopping experience and work backwards from customer needs. With the launch of Amazon Family and Baby Wish List, we want to cater to the new and expecting parents. Customers are going to be delighted by the convenience and ease of access to such a vast selection of baby products, apart from the hassle free shopping experience. We have curated the store with the best products across well-known brands to help expand selection for customers.”
Speaking about the benefits for Prime customers, Akshay Sahi, Director, and Head of Amazon Prime India said “Amazon Prime, with its basket of shipping, shopping and streaming benefits, is a must-have for all new parents. With Amazon Family benefits, Prime members can save even more on their monthly spends and get the convenience of free fast delivery at their door-step, leaving them free to enjoy their time with their new baby.”
