launches 18 & 24 month EMIs for customers who prefer smaller monthly instalments

This Amazon Great Indian Sale, shopping on is set to become more affordable than ever with a host of pocket-friendly programs. Customers can take advantage of no-cost EMI that allows them to buy now, pay later in installments on credit cards. This will be available on over 30,000 products, worth INR 5,000 or above, across appliances, consumer electronics, TVs, mobile phones, laptops, watches, shoes, luggage and more. Customers can choose from multiple tenures – from 3 months to 24 months across applicable categories.

This would mean that a customer can now purchase the latest iPhone 7 (32 GB, Black) on for as little as INR 2,044 per month availing the 24 month EMI option. Further, no cost EMI on ACs start at INR 2,250 per month, on refrigerators at INR 920 per month, on TVs at INR 790 per month and on washing machines at INR 900 per month. This offer is also available on popular lifestyle brands such as Casio, Titan, Fossil, Adidas, Steve Madden, Clarks, American Tourister, Delsey, Swiss Gear, Victorinox, Furla, Hidesign, Ray-Ban and more.

Customers using SBI debit and credit cards can get cashback up to INR 1,500 – 10% when they shop on the website and 15% if they shop on the App.

What’s more? Those topping up their Amazon Pay balance will get extra 15% cashback up to a maximum of INR 300. When customers use their Amazon Pay balance they can enjoy fast and easy checkouts, quicker refunds coupled with a secured shopping experience on has also enabled exchange offers on mobile phones, tablets, TVs, laptops, washing machines, air conditioners and refrigerators. Apart from providing a free pick-up service, the company offers maximum value on exchanged products through a reverse-marketplace created for partners wherein they compete against each other to offer the best price on exchanged products. Customers can get exchange offers of up to INR 17,000 on smartphones & TVs, up to INR 15,000 on TVs & Laptops and up to INR 6,000 on washing machines & refrigerators. Alternately, customers can choose to sell their used products on Amazon Local Finds and earn an additional INR 500 as Amazon Pay balance.

Sriraman Jagannathan, Vice President – Payments, Amazon India, said, “At, it has been our constant endeavor to work customer backwards and innovate on their behalf. These features help us make their aspirations for high value products come true, making shopping on a convenient & delightful experience.”


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