Canon India launched an exclusive integrated campaign

Canon India has launched a new campaign, exclusively designed for its recently launched entry level DSLRs; EOS 1500D and EOS 3000D.

Defined as an entirely new brand proposition, a�?Make every trip an EOS tripa��, is a 360 degree integrated campaign targeted at Indian millennials. Focused on reaching out to its customers across the length and breadth of the country, Canon India is taking the campaign to tier II and tier III markets. It is targeted at an audience for whom travel forms an integral part of their lives, be it planned or unplanned. And so the campaign emphasizes on different kinds of travel genre that aims to encourage people to capture and cherish life’s special travel memories.

As a part of this campaign, the brand has engaged with three influencers, who, being travel photographers themselves have featured as the main cast in the TV commercial. The influencersa��@bruisedpassports, @sadak_chap, and @dharnidha��have been assigned a theme each: togetherness; around the town; and day & night, respectively. Besides the TV shoot, the influencers will capture their travel experiences along individual themes over a span of 6 weeks starting April 12th 2018, and will share their updates on their respective social media handles with #EOSTrip. The content will also be officially published on a microsite edge.canon.co.in/EOS_Trip.

For the first time ever, countrywide marketers will witness a campaign that engages social media, travel influencers as its campaign ambassadors. Adding elements of newer concepts, the campaign will also involve contextual promotion on digital platform.

Anchored by the premier EOS series and enhanced with user intuitive interfaces, both EOS 1500D and EOS 3000D are ideal for beginners looking to advance from smartphone photography to greater sophistication in imaging performance. Both these products are powered by the DIGIC 4+ image processor and equipped with the 24.1 megapixels and 18.0 megapixel, APS-C sized CMOS sensors respectively, ensuring sharp and crisp images even under low light conditions.

The EOS 1500D has been priced at

EOS 1500D (Body): INR 33 995.00/U incl. of all taxes

EOS 1500D (EF-S 18-55mm IS II ): INR 37 995.00/U incl. of all taxes

EOS 1500D Double Zoom Kit (EF-S 18-55mm IS II +EF-S 55-250mm IS II ):

INR 46 995.00/U incl. of all taxes