Canon India marks World Photography Day by encouraging the passion for photography

On the occasion of World Photography Day 2020, Canon India has further strengthened its commitment to encourage the community’s passion for photography and celebrate the art by running a week-long contest. Titled #MyBestShot, the contest started from August 13 across Canon’s social media platforms, and has brought together Canon Maestros, Ambassadors, Canon fans and the world at large. While the entries were being accepted till 12 noon on August 19, the winners will be announced within a month’s time. The brand has received more than 700 entries with a reach of 430K with an engagement rate of 36% through the digital campaign.

Further, the organization is launching the third edition of its award-winning digital campaign, #ShiftYourFocus. Through this campaign, Canon India continues its endeavor to spread delight and happiness through photography, by attempting to remind everyone to not shift their focus from all the good things in life while embracing the new normal. While COVID-19 has changed the world drastically, there are smaller and different ways we all have found to keep our spirits high, and this year’s campaign aims to celebrate exactly that through the medium of photography.

Sharing his thoughts,Mr. Kazutada Kobayashi, President and CEO, Canon India Pvt. Ltd said, “Photography is a beautiful form of art and has the power to be a strong medium of expression and discourse. At Canon India, it has always been our constant endeavor to celebrate this art and what it means to people by encouraging artistic expression and spreading the joy of photography across the country. This World Photography Day, we are delighted to launch the third version of our much-acclaimed digital campaign #ShiftYourFocus. At a time when we are in the midst of some of the most difficult times, photography has become an even more prominent enabler of moments and memories. Through this extended campaign, we aim to continue in our endeavor to support the larger community by reminding everyone that although the pandemic has disrupted our lives like never before, we shouldn’t lose sight of the things that have helped us add meaning to our lives.”

The main aim of the #MyBestShot contest is to celebrate special memories captured by photographers using their Canon Cameras and Lenses, along with sharing a caption on what that picture means to them and the value it holds in their lives. Canon’s social media handles have been transformed into a beautiful canvas with entries being shared from across the nation and represents a true celebration of the art, showcasing not only intricate technique, but also personal expression and appreciation of the countless beauties that the world has to offer.

 Mr. C Sukumaran, Director, Consumer System Products & Imaging Communication Products added, “We have witnessed the photography culture evolving in India over the years and remain committed to further nurturing the same. Taking this further, as a way to celebrate World Photography Day this year, we wanted to give all photography enthusiasts a platform to showcase their talent, and that’s exactly what #MyBestShot aims to do by fostering the passion for photography in our communities. This is a great opportunity for everyone to fuel their creative aspirations and share their art with the world. We have been receiving beautiful entries from across the country and are confident that #MyBestShot will help give a greater impetus to the culture of photography in India.”

 To make this initiative even more memorable and enjoyable, Canon India has roped in renowned photography maestros and Ambassadors including Shivang Mehta ,  Ajay Ben, Ankit Singh, Anega Bawa and Nitin Arora.

In addition to the digital campaign and the social media contest, Canon India has also organized three different kind of webinars on World Photography Day as a way to cultivate the passion and spread the knowledge of photography across the nation. These include – a webinar on the introduction of EOS R5 for the employees of Infosys, a webinar on the basics of photography for students of Zee School Hosur and a webinar for students belonging to the Visual Communications program at SRM College Ramapuram, Chennai. Through these webinars, Canon aims to getting closer to photography enthusiasts and helping them hone their skills.

How to participate in the #MyBestShot contest

  1. Share your best photo clicked on a Canon camera in the comments section on Canon India’s Facebook Page OR DM a photo clicked on a Canon camera on Canon India’s Instagram handle
  2. Write a caption describing what photography means to you
  3. Post it in the comments using the hashtag #MyBestShot

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