Gaana signs exclusive alliance for online streaming for ‘Sachin’s Cricketwali Beat’

Gaana has announced an exclusive alliance for Sachin Tendulkar’s musical debut ‘Cricketwali Beat’. Gaana will have the exclusive rights for online music streaming for this song.

Sachin has collaborated with popular Bollywood playback singer Sonu Nigam for this song. Sachin Tendulkar said, “This is an idea to engage with all the fans who have given me immense love and support, at one single destination and platform. Digital technologies have the power to bring people closer and start new conversations. With this app, I can confidently say that this is a new innings for me in the digital world and hopefully I get the opportunity to engage with everyone very soon.”

Talking about the song, Sonu said, “I am glad to be a part of Sachin’s new digital innings, thanks to Shameer Tandon, who has conceived and composed this wonderful song. I loved the way Sachin was pitching it right. That’s why I believe that when God blesses someone with genius, it spills in other faculties too.”


Prashan Agarwal, COO Gaana, said “Sachin is the God of Cricket and has a fan following across the world. Having his musical debut “Cricketwali Beat” exclusively available on Gaana is a proud moment for all us. Sachin’s ‘CricketWali Beat‘ is one of the biggest song of this year’s cricketing season that will be available exclusively on our platform. Our last exclusive with Diljit Dosanjh ‘Laembadigini’ was a great success and has crossed 12 million playouts in last 3 months. We are really excited about this partnership and will continue to bring the latest & exclusive content for our users.”

Rajan Navani, VC and MD, Jetsynthesys Pvt. Ltd., said, “Gaana is amongst India’s largest music streaming platform & we are really happy and excited about this partnership. Sachin’s Cricketwali Beat is one of our unique offerings to the world of entertainment, this exclusivity will definitely bring in lots of traffic and playouts for Gaana & drive brand affinity amongst Sachin’s cricket fans.”

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