IDFC FIRST Bank joins ONDC Accelerator to offer Banking support to Startups, a leading technology enabler of ONDC, has announced that IDFC FIRST Bank has joined the Plotch ONDC-focused accelerator. This ONDC accelerator was launched by earlier in the year in partnership with Microsoft.

ONDC is an initiative by the Indian government to increase e-commerce penetration in India.

IDFC FIRST Bank will offer banking and fintech support to startups building solutions and businesses around ONDC.

On this development, Manoj Gupta, CEO of, says, “We welcome IDFC FIRST Bank to lead efforts in building a healthy ecosystem of startups who will build the next-generation technologies for faster adoption of ONDC in India and globally.”

IDFC FIRST Bank will offer startups unique lending solutions for credit and working capital needs. It will also give access to their sandbox environment to access IDFC First via APIs for fintech products. IDFC FIRST Bank has created innovative banking products for the ONDC network, which will be available to startups via priority channels.

“We are very excited about ONDC and its impact on scaling e-commerce in India. We believe ONDC will be a game changer and are happy to partner with in this journey.”, says Bhavesh K Jatania, Head of Startup Banking at IDFC FIRST Bank. expects to select close to ten companies for its first cohort of startups and will announce it by the end of July.

Founded by the husband-wife duo and founders of the e-commerce platform Craftsvilla, Manoj, and Monica Gupta, is an AI-enabled e-commerce SaaS product focusing on the digital transformation of commerce-led businesses.

Using, any company can launch, operate and automate an online business of any type, nature, and complexity, including an online marketplace, hyperlocal, D2C, omnichannel, and B2B.

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