iVOOMi announced its strategic alliance with the e-commerce player Flipkart in order to extensively penetrate into Tier – 2,3 & 4 cities in India.
Considering the competitive market scenario, the brand has made this compelling move to facilitate its R&D in Hong Kong and China with timely support on detailed analytics of Smartphone usage in the most diversified and highly fragmented Tier – 2, 3, 4 cities in India. The objective is to build a niche and targeted product development process and strategies, to scale up bottom line results. The brand iVOOMi has also chosen Flipkart as its exclusive sales partner for its upcoming range of Smartphone.
Mr. Ashwin Bhandari, CEO, iVOOMi India stated, “We are glad to be associated with the e-commerce major Flipkart. Through their verified intelligence reports, our focus is to ensure the development of latest technology in the most cost-effective range, as desired by users in this geography. Also, this is a step forward to bolt up with the master in e-commerce zone, with a much larger audience at disposal.”
Commenting on the partnership Mr. Ayyappan. R- Senior Director, Smartphones at Flipkart said “We are happy to partner with iVOOMi and make the best in smartphone technology available and accessible to our customers. We are certain that through this association customers can avail a winning combination of great technology coupled with affordable pricing reinforcing our undisputed market leader position in this category.”