ixigo Acqui-hires Reach, a Content Sharing Technology Startup

ixigo, India’s leading travel search marketplace has announced that it has recently acqui-hired the team of mobile content sharing app ‘Reach’. As part of the deal, the Reach team will be joining ixigo to help enhance ixigo’s already existing products by providing travellers not just utility, but consumable content & entertainment in the travel space.

Commenting on this development, ixigo CEO & Co-Founder Aloke Bajpai said – “By onboarding the Reach team we are taking our vision of empowering every Indian traveller with trustworthy & personalized travel recommendations a step further. Our main aim has always been to simplify the lives of travellers. With their technology prowess and innovative thinking, together we expect to churn out a lot of smart offerings for our users. Reach brings oodles of enthusiasm along, assuring us and users of some awesome developments ahead.”

Launched in 2015, Reach is a unique mobile app which allows its users to browse & download music, games, apps and other consumable content directly from their friends’ mobile devices. The founding team comprising of – Abhay Pruthi, Akshay Pruthi, Ashish Kumar and Ayush Verma, have been working on the idea ever since their college days. They raised around $500K of funding earlier this year from Rebright Partners along with a few angel investors such as Ankur Warikoo, Ankur Singla, Sudhir Anandarao, Durgesh Kaushik, Anunay Gupta, Pritesh Gupta and Sol Primero. Bringing with them a rich set of expertise, the Reach team aims at contributing towards enhancing ixigo’s mobile technology, driving growth, increasing product utility and more.

Reach CEO, Akshay Pruthi said – “With technology at our core and our in depth understanding of consumable content, we saw a natural connect in working towards the development of smarter offerings for travellers. At ixigo, we are excited to be continuing our journey of creating cutting edge technology while catering to the content & entertainment needs of travellers today.” Adding to this, Reach Founder, Abhay Pruthi said – “ixigo has been creating amazing travel products for Indian users. Collaborating with them will give us the opportunity to further innovate and create awesome products and services for millions of users!”

Year on year, ixigo has doubled its user base, having helped over 40 million travellers in 2016. It is also one of the most innovation-focused travel companies which has launched a wide array of products such as 1-tap offline cab booking, automated web check-in for flights, PNR predictions and stations alarms for trains and much more. ixigo trains also bagged the coveted #1 Rank in the “Made in India” category of the “Best Apps of 2016” announced by Google.

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