JL announced the launch of its residential portal JLL Homes. The portal enables prospective homebuyers to choose from an array of residential projects that have been pre-screened by professionals from JLL.
With a focus on delivering an exceptional experience for homebuyers, the Firm leverages its in-depth research-backed knowledge and follows a ‘Relationship’ model. Each prospective homebuyer is assisted by one of JLL’s experienced relationship managers to identify relevant options and handhold them through their homebuying journey. This makes the home buying process seamless for the customer, who otherwise has to deal with the unorganized players in this sector, resulting in screening of often irrelevant information and multiple calls from multiple sources.
How do homebuyers’ benefit?
· Pre-screened homes
· Dedicated relationship managers
· Best deals at zero brokerage (on primary transactions)
· Clutter free site with no ads
· Property listings verified by JLL
· No incessant calls from multiple brokers
Due to restrictions on site visits and other safety protocols owing to the pandemic, homebuyers today are increasingly turning to online platforms for their initial home search. Owing to long term disruptions caused by COVID, JLL estimates that with platforms such as JLL Homes, the trend of online home searches will continue to prevail.
Radha Dhir, CEO and Country Head, India, JLL, said, “The inherent need to own a home due to the pandemic has given a boost to the residential segment in the country. As a result, we witnessed an 18% rise in sales in the first half of this year compared to the same period last year, which is proof that the residential market has emerged resilient from the pandemic. With JLL Homes, we offer a unique and customer-centric platform with over 4,000 projects backed by the trust of the JLL brand.”
Siva Krishnan, Managing Director, Residential Services, India, JLL, said, “The world we live in today is a digital one and searching for a home is no different. Online searching maximizes the ability to compare potential homes by selected features. Most of this is done before a potential home buyer connects with a real estate agent. With JLL Homes, we address a lot of the pressing issues homebuyers face today, be it during online searches or offline transactions closures. We offer our customers a hassle-free home buying experience while respecting their privacy. Clients with purchasing power wants to look for larger homes, given the expanded space requirement for work from home, children’s online education and family recreation. For our NRI clients planning to invest in India, it will be convenient to browse and shortlist properties and we will also arrange virtual visits to offer a seamless experience.”
With a conducive policy environment and one of the lowest home loan rates in the last decade, this is a good time time to buy a home. The residential market in the country saw sales picking up in the last few months. In the second quarter (April-June) of 2021, sales increased by 83% as compared to Q2 2020, across the top seven cities in the country. By comparison, in Q1 2021, sales of residential units continued an upward trajectory, increasing by 17% on a sequential basis. During the first wave of COVID-19, residential sales dropped by a record 61% quarter-on-quarter to 10,753 units in Q2 2020. However, the impact of the second wave has been limited with sales in Q2 2021 dipping by 23% to 19,635 units.