Business Of Ideas, a marketing, advertising and creative boutique that specialises in brand solutions, today announced the launch of Season Two of its branding and marketing show, Kiska Brand Bajega. The first episode featuring Ayushmann Khurrana airs on Friday, 6th March, 2020 at 10.30 pm exclusively on CNBC TV-18!
Season One of the show saw names such as Madhavan Menon, Chairman & MD, Thomas Cook, Aparna Acharekar, Programming Head, Zee5, renowned screen and stage personalities such as Boman Irani & Atul Khatri and more. Keeping in line with the charisma of Season One, Season Two of Kiska Brand Bajega, conceptualised by Business of Ideas, goes on air with Ayushmann Khurrana, the brand-to-be among celebrities today with 8 back-to-back box office hits. The season will have 13 episodes and include stalwarts across the music, media and entertainment industry.
Speaking of the show, Aditya Bhat, Head, Business of Ideas opined, “The thought behind Kiska Brand Bajega was to take marketing to a larger audience. So far, shows have been catering to a niche, mainly the C-suite. Marketing as a concept touches each of our lives, therefore making it more accessible was natural progression for us. With the media landscape evolving rapidly with an increasing number of apps and platforms competing with traditional media, this show will capture those shifts. The overwhelming response to Season One pushed us to uncover more brand stories, and bring marketing closer to the end consumer”.
With Season One, the show now has a proven track record of garnering eyeball value, pulling in a smorgasbord of audiences with its unparalleled content. Kiska Brand Bajega has strongly differentiated itself from run-of-the-mill chat shows by giving a comprehensive intellectual experience – entertainment along with a deep dive into the world of brands. Discussions centre around India’s Biggest Celebrity Brands with real time conversations on trends, and their journey from the marketing perspective.
While the first segment is a tête-à-tête about the making of the celebrity brand, the second features MDs and C-suite of renowned brands pan-industry. Those participating this time include the likes of Shailesh Haribhakti, Chairman of Board, Blue Star Limited, CII – Western Region, L&T Finance Holdings, IoD – Western Region, Ravi Santhanam, CMO, HDFC Bank, Asha Kharga, EVP & Group CMO, Axis Bank & Director on Board, Freecharge, Sujit Ganguli, CMO, ICICI Bank, Jatin Modi, Founder, FrogIdeas, Anurag Sachdeva, Director – India & South East Asia, Rovio Entertainment Ltd. and more!