Lakmé Fashion Week Presents A New Digital-First Avatar

Lakmé Fashion Week (LFW) ushers in a new era of fashion showcases with its digital-first and season fluid edition. Launching the first-ever interactive fashion destination in India, Lakmé Fashion Week is set to bring the Indian fashion world to the doorsteps of the global fashion industry. Open to one and all, the virtual event will be live from 21st – 25th October 2020 on a high-tech virtual platform specially created for the event.

Since inception, Lakmé Fashion Week has strived to nurture and promote young talent, taken the lead on the digital front and has been at the helm of initiating conversations on beauty and inclusivity. This season too, the platform will showcase innovations as it embarks on a digital journey with several new, disruptive formats of showcases using advanced technology.

COVID-19 has left an indelible mark on fashion, driving the industry to rethink its role in the world. As a response towards the current pandemic situation, the focus of the renewed Lakmé Fashion Week will be to support the designers and artisans through a Virtual Showroom, sustainability at the forefront, connecting buyers and consumers to the beauty and fashion industry and thereby towards demand generation for the growth of the industry

Ashwath Swaminathan, Head of Innovations at Lakmé said, “Lakmé Fashion Week’s aim has always been to boost the Indian fashion industry. With the first-ever digital edition, Lakmé Fashion Week will be reinvented to continue to enable the business of fashion, create new experiences for audiences and put the spotlight back on the future of fashion.”

Jaspreet Chandok, Head – Lifestyle Businesses at IMG Reliance said, “Lakmé Fashion Week is synonymous with being a platform that encourages and elevates talent and creativity. The fashion industry today needs a conscious new direction to sustain in the Covid-19 era and we hope to create this space for the industry to thrive and flourish. With a digital platform, we will bridge gaps between national and international audiences & buyers while continuing to support and nurture the design community.”

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