Madhuri Dixit’s online dance academy teams up with Bolo Meets

Homegrown creator economy focused short video platform Bolo Indya has announced its collaboration with “Dance With Madhuri” a dance initiative backed by the legendary actress Madhuri Dixit-Nene’s to enable users even in the remotest parts of the country learn various dance forms from the world’s best gurus. The collaboration comes at a time when there’s a growing interest in users from the regional areas of the country who prefer consuming content in their local languages, and learn various art forms not just for entertainment but to be able to build a career out of it.

With this strategic partnership, Bolo Indya users across Bharat will get an exciting chance to learn dance in a personalized manner online from l some of the finest choreographers and dance gurus including Madhuri Dixit-Nene, Pandit Birju Maharaj, Remo D’souza, and Terence Lewis amongst others via Bolo Meets. Bolo Indya users will also get access to the latest videos by Madhuri Dixit-Nene to drive interesting conversations and fun-based learning. This collaboration will help people residing in regional markets to get easy and cost-effective access to learning with an exciting opportunity to acquire creative skills from the celebrated actress.

Bolo Indya app will also have an official page of Dance With Madhuri academy and along with dance, the collaboration will provide a large catalog of over 100 exciting dance videos to Bolo Indya users that will be uploaded from the official handle of the academy regularly.

Commenting on the development, Varun Saxena, CEO, and Founder- Bolo Indya said, “It gives us immense pleasure to welcome Dance with Madhuri academy as it supports passion and facilitates creativity for Bharat’s creators and consumers. We see this as an opportunity for emerging UGC creators of the platform to be able to include more creativity and skilled dancing during their interactions with their follower base on the platform. It is yet another testimony for Bolo Meets growth and value it is creating in the Bharat’s ecosystem by coupling entertainment and peer to peer micro transactions on the same platform, thus creating a full stack technology platform around creator economy. We are confident that Bolo indya users will love Dance with Madhuri Classes on the platform and demonstrate strengthened trust on the platform by subscribing for these classes”.

Commenting on the association Neeraj Kumar, Business Head – RNM Moving Pictures (Dance With Madhuri)” said “We at Dance With Madhuri witnessed a 5X growth in the last 10 months on our digital platforms and the trend is continuing. In the last 100 days, we were able to reach 200 countries & 300k users. The DTH networks have also seen consistent growth with the reach of over a million users & 250k paid subscribers every month. Our vision is to democratize learning & create a global village for culture by providing access to world-class masters. We believe that the engagement led discovery model of the platform will help us further strengthen our penetration among international as well as regional internet audiences. Ultimately, we want to give people a platform to showcase their talent.”

Bolo Indya is supported by an easy UI, equal opportunity to all algorithms, robust editing tools, and advanced filters. Bolo Indya has witnessed an exponential growth of marquee feature, Bolo Meets, and is already getting a sticky frequency of transactions per week on the platform. Bolo Meets is attracting a large number of creators to monetize their content via the Bolo Indya platform; in line with the passion-driven creator economy.

Launched in May 2019, Bolo Indya is a creator economy focused short video platform and has over 68 lakh monthly active users across Android, iOS, and OEM Appstore with over 28 lakhs creators creating close to 20 lakhs videos daily. The platform is already present in over 14 languages with good penetration in tier 2, 3 and 4 cities.

Dance with Madhuri’ (DWM) is the world’s first celebrity-backed online, gamified dance initiative that allows you to learn in a fun and social manner. It is an e-learning platform that allows people to easily Learn to Dance, Move to stay fit and seamlessly Unite and connect with the world to create a marketplace for their skills. It also encourages users to stay fit and unite with the world anywhere, anytime and on any platform. There are over 80 choreographers and 30 different dance forms, over 93 classes, 50+ hours of content and 1800 lessons to learn from. DWM is available over 200 countries.

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