Mi India celebrates 1 crore Mi 4 phones sold worldwide

Xiaomi-Mi 4New Delhi, India, June 18, 2015: Mi India celebrated 1 crore Mi 4 phones sold worldwide by announcing that Mi 4 (16GB) is now available for Rs. 14,999, down Rs. 5000 from the original launch price of Rs. 19,999. Mi fans can purchase Mi 4 at this new amazing price from Mi.com and Flipkart starting tonight.

Hugo Barra, Vice President of Xiaomi Global, celebrated the milestone with fans and media in New Delhi, and showcased a myriad of creative ways to use the Mi 4, which included controlling drones and remote control cars.

Mi 4 was launched in India in January this year. Thanks to the support of Mi fans, the first sale of Mi 4 (16GB) went out of stock in 15 seconds, while the first sale of Mi 4 (64GB) went out of stock within a minute. Over the past few months, Mi 4 has been available in open sale through various channels in India.

Lower costs have now enabled Xiaomi to reduce the price of Mi 4, and this results in savings that Mi fans can enjoy!

Lauded for its gorgeous design, Mi 4 is a flagship device featuring a precisely engineered stainless steel frame that gives the phone its signature craftsmanship. Turning one single 309g Austenite 304 steel plate into an elegant 19g steel frame is a process that requires an incredible amount of work: it takes 32 hours of processing time, spanning 40 steps and 193 processes.


Mi 4 also epitomises Xiaomi’s commitment to quality, as it is packed with top-of-the-line components from leading global suppliers such as Qualcomm, Sharp, JDI, Sony, Samsung, Corning. Xiaomi’s manufacturing partners such as Foxconn invested over US$300 million (Rs. 1900 crores) in new equipment to give Mi 4 its unique craftsmanship.

Mi 4 features a 5” IPS Full HD display that is incredibly sharp with a pixel density of 441 PPI. It was also revealed today that Mi 4 now comes with the all-new Sunlight Display, which dynamically adjusts the contrast of each pixel for crystal-clear images even under direct sunlight.

Equipped with the Qualcomm Snapdragon 801 2.5GHz processor, 3GB RAM and 16GB or 64GB Flash, Mi 4 is a powerful device that can handle multiple tasks with ease. A 3080mAh battery coupled with Quick Charge 2.0 support allows Mi 4 to last 1.5 days on a single charge.

With a 13MP ƒ/1.8 rear camera made by Sony, Mi 4 takes beautiful pictures that are made incredible by its industry-leading HDR mode. The front-facing 8MP camera, also made by Sony,with an ƒ/1.8 aperture and an 80-degree wide angle lens, is great for selfies, especially when coupled with the next-generation Beautify mode, a built-in tool that guesses age and gender to apply one of 36 beauty profiles.

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