Philips Introduces Hair Straightener with NourishCare Technology

Philips India launched Philips Hair Straightener with NourishCare Technology.  This straightener boasts of specially designed serum strips infused with hair-nourishing ingredients, Vitamin E and Moroccan Argan oil along with Kerashine care that help style and nourish hair while protecting them from heat damage. This technology locks in moisture that is usually lost due to heat and gives nourished, healthy-looking hair.

Commenting on the new launch,Deepali Agarwal, Business Head- Personal Health at Philips Indian Subcontinent, said, “Embodying our commitment to continuous innovation and consumer well-being, the introduction of the Hair Straightener with NourishCare Technology marks a very big milestone in our journey at Philips. In line with our purpose of empowering young Indian consumers to care for their specialness, we are committed to delivering technology that not only meets but exceeds the evolving and intricate needs of our consumers. The Philips Hair Straightener with NourishCare Technology, proudly ‘Made in India,’ incorporates cutting-edge technology, offering a superior hair nourishing and styling experience without compromising on hair quality and health. Our brand ambassador, Alia Bhatt personifies the spirit of effortless style and resonates with the empowered individuals we aim to serve. With our campaign, we want to convey the transformative experience of using NourishCare Technology, where styling and hair protection coexist seamlessly.”

This device not only delivers an unparalleled nourishing and styling experience but also serves as a testament to pioneering innovation by enabling styling without heat damage. This unique technology forms a protective coating on hair to prevent water loss caused due to heat and hence locks in moisture. The inclusion of serum strips enriched with nourishing ingredients like Vitamin E and Moroccan Argan Oil along with Kerashine care provides the ultimate styling experience with a result of softer, smoother, shinier and healthy-looking hair . The straightener comes with easy clip-on, clip off heat resistant brackets and replaceable serum strips uniquely designed to work with this straightener. The replaceable serum strips will be available for repurchase separately.

The product will be available for purchase at www.shop.philips.co.in and at other online and offline channels for the following variants:

·         BHS526/00 and BHS507/40 – INR 3795

·         BHS503/40 and BHS522/00 – INR 3145

·         BHE050/00 – INR 400 (replacement kit with 2 pairs of replaceable serum strips)

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