We welcome Government’s decision to further enhanced the budget to Rs 3073 Cr under Digital India Scheme. The announcement will help give a push to the Indian Golf Sector where the use of digital technology is still minimal.
We strongly believe that digital technology will make inroads that will change the way we see the game of Golf in India. We have already seen digital technology supported golfing is a growing trend all over the world.
Golf is better known for tradition than cutting-edge technology, but new apps and mobile-device systems will encourage bringing the sport to a younger generation of players. With digital push, even the Golf course operators of India will be able to better manage and track their golf car fleet, manage pace-of-play issues and increase food, beverage and merchandise revenues. This will also help them to distinguish themselves from their competitors and build brand and customer loyalty.