Post-budget 2018 Reaction Mr. Vikas Katoch, Founder and CEO, Adomantra Digital

If this is not a people’s budget, then what could be? With the budget announcement of 2018, the government’s bravest and the boldest step of uplifting India and stepping on the path of Digital India just got another huge boost. The government’s decision of doubling the fund allocation to Rs. 3073 Cr as a part of the digital India initiative and the stratagem of providing internet services to 5 crore rural citizens through 5 lakh Wifi Hotspots could be the golden gateway for Mobile OTT and OTT players to reach out to the untapped audience of the country. Digital Video advertising would now be able to shift its ambit from the modern India to the traditional Bharat. Adding on to the existing Government initiative of introducing broadband services on more railway stations and trains shall invigorate the entertainment and digital advertising industry, bringing a paradigm shift in the face of this industry.

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