PVR Cinemas in partnership with D-BOX Technologies introduced its movie theater featuring D-BOX motion seats at PVR ICON, Versova in Mumbai. Soon after crossing the 800 screens-milestone, PVR Cinemas relentlessly continues to introduce world-class cinemagoing formats such as D-BOX seat technology. D-BOX’s unique motion technology enables viewer to experience immersive entertainment by triggering imagination through motion. It transmits motion codes in sync with the on-screen content through the D-BOX enabled seats, creating a euphoric experience for the viewers.
In line with the brand’s strategy, PVR Cinemas will launch the D-BOX motion seat technology in Mumbai and Delhi in the first phase of installation process. In the capital, the D-BOX motion seats will be featured at PVR Select CITYWALK. In the first phase of installation, over 407 D-BOX motion seats will be introduced in 11 auditoriums across Delhi-NCR and Mumbai.
Mr. Kamal Gianchandani, CEO, PVR Pictures Ltd. and Chief Business Planning & Strategy, PVR Ltd. said, “The launch of this truly enigmatic, engaging and exciting technology highlights PVR’s ardent efforts to redefine India’s movie-going experience for the cinema lovers. With state-of-the-art technological solutions in theatres and bespoke hospitality services, multiplexes are the top choice for wholesome family entertainment in a film-loving country like India. PVR family is proud to keep up with its legacy of introducing modern cinema techniques for an enhanced experience.”
He further added, “We are extremely pleased to associate with the one of the world-leaders in immersive motion entertainment experience. This partnership is aimed at fulfilling the growing appetite for enhanced cinematic experience amongst today’s discerning audience.”
“We know how much this market loves watching movies so we can’t wait for audiences to experience the immersive power of our motion technology,” states Claude Mc Master, President and CEO of D-BOX. “And we are especially proud to begin this collaboration at a time when PVR cinemas has reached 800 screens across 170 properties. It’s an incredible achievement in their illustrious history and an important milestone that we congratulate them for and are excited to be a part of.”
PVR offers a diverse range of screen formats like PVR LUXE – Gold class cinemas, Director’s Cut, PVR Onyx and P(XL) to exclusive sub-brands- PVR ICON and PVR Superplex. Additionally, the brand enhances the experience through integration of exceptional technologies like IMAX®, 4DX, ECX (Enhanced Cinema Experience) and now, D-BOX.