Swiggy Launches New Offering ‘Swiggy POP’ In Delhi-NCR

Swiggy, today announced the launch of Swiggy POP in New Delhi and NCR. Tailored for India’s millennial professionals, Swiggy POP offers consumers with a curated menu of single-serve meals in the range of INR 99- 200 from popular restaurants in the neighborhood. POP is currently present in Delhi-NCR, Bangalore, Mumbai and Pune, with Hyderabad, Chennai and Kolkata being the latest additions.

The daily changing Swiggy POP menu is based on key insights on customer demand, trends and preference, and curated from a selection of over 20,000 items especially created for POP in collaboration with restaurant partners. This includes items like Indian thalis, bowl meals, biryanis, burgers and Asian combos. The POP meal is single-serve and conveniently sized, helping consumers avoid over-ordering. Extending its value on affordability, the price of the meal on the menu is what consumers pay during checkout, including zero delivery charges.

With a variety of national and local favourites on the platform, Swiggy has already tied up with numerous local restaurants as well as national chains like Subway, Rajdhani, Burger King and Taco Bell amongst others.

“At Swiggy, we are constantly looking for new ways to delight our consumers. POP was conceptualized keeping in mind the time-pressed working professionals who do not have access to a kitchen and need a hassle-free and fool proof fix to their daily meals,” said Anuj Rathi- VP, Product, Swiggy. “We not only use Swiggy insights to curate the most preferred meals in the neighbourhood but have also simplified the ordering process on the app, cutting the time it takes to place a POP order by half.”

 

Dharmender, Owner, Biryani Art, remarked, “Swiggy POP is a new strategic initiative by Swiggy to drive combos. It serves a new set of audience and guarantees right price, right packaging with daily changing offerings on a single platform.”