launches Festive Sale, India’s leading OTA will launch its Festive Sale on flights, hotels, buses and holidays this September. In a bid to provide the widest range of travel options at best prices, it will focus on getting customers access to the best deals. Slated to begin from 27 Sept 2016 and continue till October 2, the five-day Festive Sale will provide deep discounts and jaw-dropping offers across flights, hotels and holiday packages. The company will offer up to Rs 400 off along with 2000 cashback on flight bookings; up to 80 per cent off on hotels; up to Rs 20,000 off on holidays; up to Rs 350 off and flat 500 cashback on bus tickets.

Swaminathan Vedaranyam, CEO of said, “We are delighted to launch our second edition of the Festive Sale. The first edition of the sale drove tremendous interest from travellers across the country. This has motivated us to bring it back again. It is our constant endeavour to bring the best possible travel choices and offers to our consumers and boost the offline travel booking to online travel booking behaviour.”

The first edition of Festive Sale had received phenomenal response from customers across the country with close to a million downloads of the VIA app completed during the event. During the upcoming promotional event, the company is expecting over five million customers to avail of these offers.

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