Fashion

Jos Alukkas announced a significant 28% increase in the overall sale of diamond jewellery. This growth is a testament to

Guess India will launch GUESS JEANS, a California-based denim lifestyle brand, in the country through a strategic long-term franchise partnership

Tata CLiQ rebrands as Tata CLiQ Fashion in a move to champion a fashion-forward approach. With this transition, the brand

adidas and Real Madrid launched the brand new adicolor range featuring tracksuits and t-shirts inspired by the 70s and 80s, giving

In a creative collaboration that highlights the power and presence of women during the festive season, India’s leading women’s ethnic wear brand, Soch has partnered with popkorn to unveil its new campaign, ‘I Am The Celebration.‘ Drawing from the insight that no celebration in India truly begins until women are ready to take part, the campaign redefines festive fashion by positioning women as the heart of every celebration. With popkorn at the helm of creative strategy, each frame of the campaign tells a compelling story of confidence, grace, and empowerment, recognizing the integral role women play in making every festive moment come alive. The tagline, ‘I Am The Celebration,‘ is not just a declaration of style—it’s a bold statement of agency and influence, celebrating the vital role women hold in shaping festivities. “We’re thrilled to partner with Soch on this impactful campaign,” said Ritika Jaiswal, Vice President, popkorn. “The idea was to move beyond the clothes and focus on the women who wear them—their presence, their confidence, and how they are the driving force behind every celebration. Our goal was to visually and emotionally communicate the essence of what it means to be a woman during the festive season—someone who embodies tradition, modernity, and beauty.” Through captivating visuals and storytelling, popkorn has brought Soch’s vision to life, ensuring that the festive collection is portrayed in all its timeless glory. The campaign can be seen on the brand website, online channels and brand owned stores.

To spur the next era of beauty, L’Oréal has launched the Big Bang Beauty Tech Innovation Program in the South Asia Pacific,