Bajaj Electricals launches unique ‘Ivora Insect Shield LED Lamp’

Bajaj Electricals has launched a ‘new to market’ offering – Ivora Insect Shield LED Lamp – that serves the dual purpose of illumination and keeping insects at bay. The innovation lies in the unique yellow -spectrum light that enables it to create an invisible insect shield and provide protection to consumers. The light’s shield works well in both indoors and outdoors set-ups making it the perfect partner when battling insects like mosquitoes and house flies. The product is specifically designed considering the tropical Indian climate. Mosquitoes and insects become a genuine concern especially during evening hours and the monsoon season. Apart from being a nuisance, they are also reasons for infections and life-threatening diseases. The Ivora Insect Shield LED lamp by Bajaj Electricals is a practical solution to maintain the much-needed distance from the insects. The product is competitively priced and readily available in India.

Over the decades, the Bajaj Electricals has consistently focussed on innovation and technology which when coupled with their deep understanding of consumer needs has helped further fortify their position in the Consumer Lighting space. In the recent past, the brand has also launched two more innovative solutions – Bajaj Ivora Plus and Bajaj Inverter Range.  The Bajaj Ivora Plus is a range of Battens and Panels that deliver the lumen efficacy of 110 Lm/w. This means the consumers get the brightest LED so far that imparts more brightness for the same watt. With the Bajaj Inverter LED Bulbs & Battens consumers do not have to live in darkness during power cuts as the range comes with up to four hours power back up. It is ideal for places with frequent power cuts or inconsistent supply of electricity. With such a diverse offering, Bajaj Electricals’ range of LED lights has solutions for every need of the Indian consumer.

Speaking about the new product range, Mr. Krishna Raman, Business Head- Consumer Products, Bajaj Electricals Ltd., Said, “At Bajaj Electricals, we strive to provide holistic solutions and not just ‘products’ for our consumers. We believe that our offerings should enhance and enrich experiences, and that is the thought behind all our product offerings. The new range of Ivora Insect Shield LED lamps is a sustainable option for home lighting and protection against mosquitos and insects. This is in addition to the two recently launched offerings – Bajaj Ivora Plus and Bajaj Inverter Range. Using latest technology, we have crafted products that are functional, state-of-the-art, and considerate of the requirement of an Indian household.” 

With more than 90 years of legacy, Bajaj Electricals Limited has been a front runner in illumination and lighting categories. Given the strong experience, the company continues to bring world-class products with futuristic LED technology that is green, energy-efficient and aesthetically dynamic. The latest array of LED lights is a valuable addition to the company’s product portfolio that caters to consumer’s need for smart and value-added solutions.

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