Hindware Atlantic announced its entry into the room heater segment at the onset of the winter season with a brand-new range. With the launch, the company now offers consumers a varied range of room heaters for their homes. The newly launched products comes in five variants comprising Oil-Filled radiators, Heat Convectors, Halogen Quartz, and LPG+ Electric heaters. The range is available at across stores and on e-commerce websites such as Flipkart and Amazon priced between INR 1,890 to INR 15,990.
Announcing Hindware Atlantic foray into the segment, Mr. Rakesh Kaul CEO & Whole Time Director, Somany Home Innovation Limited (SHIL), said, “Our commitment towards the needs of the customers has driven us to continuously innovate and introduce customer-centric products to address the need gaps. Our range of room heaters are designed and developed based on extensive market research and our understanding of the current market demand. We are aiming to capture a substantial market share over the next three to five years.”
As per a recent industry report, the room heater market currently is estimated worth around INR 400 crore, of which the majority is controlled by the unorganized players. The products these players offer does not necessarily meet the requirements of the consumers, as they do not undertake any market research. This category has grown at about 10% in 2020 and the segment is poised for further growth. With the launch of these new range of room waters, Hindware Atlantic is confident of a positive consumer response.
The range of room heaters are:
- The SALOME OFR room heaters use oil-filled radiators and come with three heat settings, PTC Fan heater and adjustable thermostat which aim to make the lives of customers more comfortable
- With the heat convector model AGNIVO, customers have an advantage of instant heating with the increased warm air flow
- The ERINO halogen room heaters with three halogen tubes are not just an excellent source of light but are also very effective in radiating heat to warm up the room
- The IGNITIO quartz room heaters come with superior quality Quartz tubes offering a long life for customers looking at one-time investments, which is also, pocket friendly
- The MAGMA PLUS room heaters are dual LPG and electric room heaters offering the Piezo Electric Ignition feature with added safety features and boosted heating, specially recommended for outdoor spaces