Samsung Introduces Curd Maestro to IoT Enabled Family Hub, SpaceMax Refrigerators

Samsung expanded its proprietary Curd Maestro technology to its large capacity refrigerators, including the IoT-enabled Family Hub, SpaceMax Side-by-Side refrigerators, building on strong demand for the Curd Maestro range of refrigerators that were launched last year.

Curd Maestro that can make curd and address the pain points of daily curd making, will now be available in 673 litre premium Curd Maestro Family Hub refrigerator and also in 692 litre SpaceMax series.

Besides taking the usage of refrigerators from food preservation to food preparation, IoT features in the Curd Maestro Family Hub allow you to customize your curd preparation settings through the Smart Things App, anywhere and anytime.

These premium refrigerators are designed to lend a classy look to your kitchen while transforming it into a connected fun zone for the whole family.

Additionally, as a part of its 2021 line-up, Samsung has also introduced a large capacity 845 litre Side-by-Side refrigerator. Built to address consumer need for extra storage space, this refrigerator also comes with a Home Bar feature. The sleek small window of the Home Bar, when gently tapped, provides convenient access to beverages placed inside, resulting in energy savings.

Raju Pullan, Senior Vice President, Consumer Electronics Business, Samsung India, said, “At Samsung, we believe in impactful innovations that transform lives. Our Curd Maestro Refrigerators have got a very positive response from consumers, strengthening our position as the No. 1 refrigerator brand in India. Seeing consumer demand for large capacity refrigerators and the popularity of our Curd Maestro technology, we have introduced it in our IoT enabled Curd Maestro Family Hub and SpaceMax Curd Maestro™ refrigerators. We are confident this launch will address the evolving needs of our consumers.”

Price, Offers & Availability

The Curd Maestro Family Hub refrigerator (673 litre) is available at a special pre-booking price of INR 187,990 on Samsung.com, Amazon, Flipkart and online stores of retail partners across India, including Croma, Reliance Digital and Vijay Sales from March 23 to March 31, 2021.

On purchase of a Curd Maestro Family Hub refrigerator, buyers get a complimentary Samsung Galaxy S20 FE (Fan Edition) along with a cashback of up to INR 6,000.

SpaceMax Curd Maestro (692 litre) refrigerator is available in Real Stainless and Black Matt starting from INR 93,990, across all leading retail stores. The large capacity (845 litre) Side-by-Side refrigerator is available at a price of INR 101,990, across all leading retail stores.

Samsung Side-by-Side Refrigerators come with 10-year warranty on its Digital Inverter Technology Compressor that provides up to 50% energy savings.

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