Pennyful launches Product Discovery and Price Comparison tool

Pennyful-LogoIndia, February 18, 2015:, India’s Largest Coupons & Cashback Shopping site, today announced the launch of its product discovery and price comparison tool. Through this tool, online shoppers can now find the best prices for over 3.5 million products from the top three e-commerce shopping sites:, Flipkart and Snapdeal. The tool will also allow users to see product prices after cashback, which will give them an indication of how much they save by shopping via Pennyful.

As the popularity of e-commerce increases in the Indian market, the expectations of online shoppers have become higher than ever before. The Indian shopper, today, looks towards online shopping as a convenient way to shop, but also as a means to save money. Through the Pennyful product search tool, customers can now not only get cashback or gift cards on their shopping, but also be able to choose the best prices (before and after cashback) from Flipkart, Snapdeal and Amazon, the most popular online shopping sites in India today.

Commenting on launch of the tool, Ravitej Yadalam, CEO and Founder,, said, “The Cashback industry is certainly growing in India. We were one of the first sites to launch a cashback program in the Indian market, and today, we are the first to launch a product discovery and price comparison tool here as well. Pennyful has already delivered discount coupons, cashback and price comparison in the U.S. market, as, and we felt that this was the right time to replicate the model in the booming Indian market as well. As a start, we have launched the product search tool for Snapdeal, and Flipkart, as they are currently the most popular sites in the Indian market. We will also be extending the service to all our 400+ partners in the coming days.”

Last year also announced the launch of the Pennyful Cashback Notifier, a browser extension which alerts customers of saving opportunities through discount coupons and cashback. Pennyful’s price comparison tool, combined with the cashback notifier, makes a complete one stop shopping destination for the Indian customer. Indian shoppers have yet another reason to shop online.

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