Rise Against Hunger India, an international hunger relief organization, has been actively organizing COVID relief work in various parts of the country. Through multiple projects, it plans to reach over 500,000 people impacted by the second wave of the pandemic. As part of its overall drive, through grants made by Salesforce, the global leader in CRM, the organization is providing 5 lakhs meals and 9500 kits of ration to families economically impacted by the pandemic. Additionally, provision of ready-to-eat food & drinking water is being made for essential workers, hospital staff, crematorium & burial ground staff, attendants of patients and others. Activities are currently underway in Bangalore, Mumbai, Delhi and Nabarangpur (Odisha).
The drive is undertaken to ensure that immediate relief and emergency support reaches the most affected people at a time when the whole country is battling the rise in COVID-19 cases. It is estimated that over 125,000 individuals including COVID patients in two healthcare facilities would benefit from this drive.
Commenting on the occasion, Mr. Dola Mohapatra, Executive Director, RAHI said, “We are humbled and grateful for the support extended by Salesforce to serve the needy during these tough times. The second wave has been harsh and many are being pushed to the brink. With collective efforts, our aim should be not just to help people pass through these tough times, but also to be able to build back their lives. CSR support is going to play a big role even for post-pandemic recovery.”
Sanket Atal, MD & SVP – Sites, Salesforce India, said, “Companies need to play a role in moving the needle on social issues and driving change. I believe the current crisis can serve as a catalyst to build stronger, resilient and values-driven businesses that stand as a platform for change. As much as the country has the need to address the healthcare crisis, for many, access to food is a challenge. We appreciate the work done by Rise Against Hunger India to support the critical issue of nutrition, by acting now and leading the way to solve this issue.”