upGrad acquires Exampur to build India’s largest Test-Prep platform for Govt. Jobs

upGrad – Asia’s higher Edtech major announced a 100% merger of Exampur – one of India’s largest test-prep providers for government jobs for an undisclosed amount. Exampur looks to close revenue of INR 70 crores (USD 7.5 Mn) this fiscal.

Co-founded in 2018 by Vivek Kumar and Vardan Gandhi, the Noida-based learning platform has a user base of over 10 million students and offers over 200 test-prep courses for govt. jobs where most of the content is delivered through its 27+ YouTube channels including ones for the UPSC, SSC, Defence, Banking, Teaching, and other State-level Government job preparations.

Cumulatively, Exampur has a growing subscriber base of over 12 million with an average viewership of 2.5 million students and leads the Hindi-speaking markets across New Delhi, Uttar Pradesh, and Bihar. 90% of paid users of Exampur are from tier II, III and IV markets.

“We’ve created an integrated learning portfolio for our learners and within that matrix, we see test-prep as a high potential growth driver. I realise that it comes with a high customer acquisition cost (CAC), but it also delivers higher returns in terms of outcomes. Therefore, we wanted a partner with the right set of DNA within this space and Exampur seamlessly fits into our LifeLongLearning jigsaw. Both, Vivek, and Vardan come with an extremely defined goal of becoming the enablers than just providing a content library and I’m confident that their day-on-day live delivery capabilities with 200+ teachers through its channel are set to redefine vernacular learning for a larger base of youth across Bharat,” said Gaurav Kumar, President – Corporate Development, upGrad.

Additionally, Exampur offers value adds like online test series, free quizzes, and live scholarship tests to help aspirants assess their professional competencies and accordingly, streamline their learning process. It has one of the largest study material repositories and e-books portfolio for candidates who can easily access them anytime at their own convenience.

Commenting on the development, Vivek and Vardan, Co-founders, Exampur in a joint statement said, “It’s undeniable that the number of educated candidates in India is growing exponentially yet they are unemployed. It is also being supported by the pandemic-related disruptions, geopolitical situations, and rising inflation that are negatively hitting the employment elasticity within the country. Hence, we want our learners to walk that extra mile to understand the key to cracking such competitive exams and this is where we have created a hybrid learning model through our digital presence. We are happy to have strong leadership support through upGrad who have already built a business which is set to outlast its peers and shall accelerate our growth in the coming times. We look forward to making Exampur a household name and with upGrad, we see it reaching there really fast.”

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