Kalyan Jewellers unveiled its latest collection of celebration wear jewellery Ameya, through the launch of a new digital video campaign. The ad film showcases life within a gated community, with people from various parts of India coming together to celebrate the festival of light, in harmony and togetherness. It also addresses the present situation, which could be keeping the families of some front line COVID-19 warriors away, during the festive season.
The new collection Ameya has ruby, emerald and pearl beads coming together with gold, diamond and other precious stones. Just like its name suggests Ameya is all about boundless possibilities, the collection offers greater flexibility with its customization option. Traditional motifs with antique designs, Kundan and Polki work, heritage inspired temple designs, Nakashi work with precious stones and uncut diamonds are all part of the collection.
Talking about the newly launched campaign, Mr. Ramesh Kalyanaraman, Executive Director, Kalyan Jewellers said, “We wanted our Diwali campaign to acknowledge and salute the selfless services of the COVID-19 frontline workers, while also capturing the very essence and spirit of this wonderful festival. Ameya, which means boundless, is a collection that offers immense possibilities in the form of the celebration wear jewellery. This new pocket friendly collection is our festive offering, this year.”
The campaign video, which highlights the #TraditionOfTogetherness, has neighbors joining hands to brighten the Diwali celebrations of one such family, with a gift that is bound to bring about smiles. With this campaign, Kalyan Jewellers reiterates the message of the need for each of us to support one another while also keeping alive the festive spirit, albeit on a more intimate scale.
For the festive season, Kalyan Jewellers, has announced exciting offers through the 300 kg Gold Giveaway campaign. Customers shopping at Kalyan Jewellers will receive instantly redeemable vouchers or gold coins, against their purchases – the total of which will amount to the aforementioned 300 kg. The vouchers can be redeemed against special discounts on jewellery, with 20% – 50% off on VA for gold jewellery and up to 25% off on diamond jewellery. This offer is valid until 30th November 2020.
The brand also has announced the Dhanteras Pre-Book offer that will ensure Gold Rate Protection to customers who pre-book their jewellery by paying 20% advance on the intended purchase value. The advance-booking offer will end on 20th October, 2020.