Reebok and Brain Dead, a LA-based collective of artists and designers, have released their first collaborative Classic Leather. The exclusive collection will be available on June 26, 2020, from 10 am on www.shop4reebok and Vegnonveg.
Kyle NG, who spearheads Brain Dead’s streetwear arm, takes design cues from post-punk, underground comics and the spirit of subculture. The mossy suede upper and nubuck cross check adds a new spin to the Reebok icon. The shoe is further elevated with fuzzy laces, a first for Reebok, and contrasting yellow midsole. A custom Brain Dead woven label with the U.K. flag replaces the Reebok quarter logo, and a second custom label featuring both brands lives on the tongue.
In support of this collaboration, Reebok x Brain Dead enlisted the Bob Baker Marionette Theatre (@bobbakermarionettes) to put together an A-class puppet performance. With over 2,000 handcrafted marionettes, Bob Baker has entertained kids and adults of all ages since 1963.
The Reebok x Brain Dead Classic Leather will be retailing in India at INR 7,999/- .