BankBazaar.com, India’s leading financial marketplace, has been awarded the ‘Emerging Brand of the Year’ Award at the recently held 7th CMO Asia Awards for Excellence in Branding and Marketing in Singapore. The award is a recognition of BankBazaar.com’s unique approach towards personal finance that helped build up the organization as one of the most recognized and trusted Fintech brands in India. Some of the biggest brands in Asia including the Edelweiss Group, Parle Agro, and Benetton were part of the awards.
Initiated in 2010, the CMO Asia Awards recognizes the best of campaigns, product innovations, and solutions enabling customer engagement. It is a premium forum bringing elite marketers, brand custodians, advertising and creative honchos under one roof.
BankBazaar.com believes in simplifying and personalizing personal finance and making it accessible and consumable so that users can access the right financial products as easily as shopping for consumables. BankBazaar.com has been focusing several innovative campaigns to bring personal finance to consumers who need it the most in a format they can relate to best. These include a series of personal finance video campaigns featuring stand-alone campaigns such as the DearMe and Father’s Day videos as well as video series such as Let’s Talk About Money, Up Close & Personal with Finance, and Personal Finance Corner.
Commenting on winning the award, Adhil Shetty, CEO BankBazaar.com said, “This award from CMO Asia is an appreciation of not only our efforts in building a recognizable brand but also our commitment towards growing as a trustworthy organization that is challenging the status quo of the financial sector. With such encouragement, we are even more enthusiastic about making BankBazaar.com the dominant marketplace for instantly issuing financial products.”
Apart from the Emerging Brand Award for the organization, BankBazaar.com CEO Adhil Shetty was also the recipient of the CEO of the Year Award in the individual Category.