Domino’s Pizza India announces Technology Partnership with Zippr

Noida, India, November 23, 2015: Domino’s Pizza India, India’s largest Pizza Chain has partnered with Zippr, a Hyderabad based startup that is solving the problem of complex addresses. This partnership will allow Domino’s Pizza consumers to seamlessly share their address during checkout on Domino’s Pizza’s online ordering platforms.

Zippr has found a unique solution to India’s address woes. It has a 8-character code called a ‘Zippr’ that replaces the 4-line address and enables anyone to use it to share with Emergency services, E-Com, Food Delivery and every place you potentially need an address. Domino’s Pizza users can now simply enter a Zippr code to checkout instead of entering a 4-line address. The integration is being launched for users in Delhi-NCR and will be rolled out in other cities in the next 15 days. This integration is already active on the Domino’s Pizza’s mobile App and mobile web platforms, with the plan to roll out to various platforms including call center by the end of the year, enabling consumers to give a Zippr over a telephone order instead of explaining an address.

Speaking on the occasion,Mr. S Murugan Narayanaswamy, Senior Vice President Marketing, Domino’s Pizza India said, “Deliveryconstitutes a significant part of our overall business and within that, the share of online ordering (OLO) has been growing the fastest. Realizing that smart devices and laptop screens have become a major touch point for our consumers to reach us, we are investing heavily in technology and exploring all possibilities that enable us to offer better service, while providing the consumers a better experience each time they interact with Domino’s Pizza. The partnership with Zippr is a step in the same direction. We expect the new feature to help our consumers to place an order with added convenience, making the overall delivery process even better.”

Commenting on this partnership, Aditya Vuchi, Founder & CEO, Zippr said “This is really exciting for us at Zippr, this partnership will enable our consumers to use Zippr on Domino’s checkout. As we continue to build a standardized address platform we are in late-stage talks with other companies in the Food and E-Com space to enable faster checkout for their consumers and also solve their last mile logistics problems, helping save costs and providing better consumers experience. Our mission is to empower every Indian with a Zippr, and we strongly believe that day is not too far way.”