Huawei AppGallery on-boarded Hungama, India’s leading digital entertainment company, as HONOR and Huawei’s prime online streaming channel. As company’s official app distribution platform, the AppGallery offers a plethora of applications aggressively being operated and accessed by the users on a daily basis. Adding feather to the cap, the new tie-up with Hungama will help HONOR and Huawei users to indulge into an enriched streaming experience with Hungama Music (music streaming) and Hungama Play (video streaming) on their devices.
With over nine years of experience in aggregating and distributing applications, the AppGallery is already available in over 170 countries/regions, with 400 million monthly active users, covering mainstream apps and services worldwide. To further strengthen brand’s commitment towards a secured digital journey for consumers, the AppGallery is constantly developing itself and working towards building a robust network with more than 1.3 million registered developers globally. Integrated with an array of applications across categories including news, social media and entertainment, the AppGallery has emerged as one of the most trusted app store which prides itself by providing users with a high-quality, innovative and secure app experience.
Innovation taking a new face every day, it has become even more promising for brands to meet the requirements of the youths. AppGallery has teamed up with Hungama to meet the users’ requirements for music and video streaming. HONOR and Huawei mobile users will be able to stream popular music in 20+ Indian and international languages from Hungama Music’s multi-genre library, consisting of more than 10 million songs and music videos. Additionally, on Hungama Play, users will gain access to over 5000 films in Hindi, English and regional languages, more than 1500 short films, original shows, 7500+ hours of kids and TV content and 150,000+ short-format videos, across various genres like music, film gossip, humour, spiritual, among others, establishing the App Gallery as an open, engaging and more diversified outlet for data consumption.
Addressing the partnership, Charles Peng, President, HONOR and Huawei India Consumer Business Group, said, “We are delighted to team up with Hungama and foray into a liaison which offers a perfect amalgamation of technology, entertainment and exceptional experience to the users of Huawei & HONOR. Huawei AppGallery has been growing at an unprecedented pace with 400 million active users present over 170 countries. We have always valued native collaborations across our business operations and look forward to strengthen our developer base to create a holistic mobile ecosystem. This association is a step forward to further strengthen our efforts to build a smarter future and provide innovative app experience to our users.”
Commenting on the occasion, Siddhartha Roy, COO, Hungama Digital Media said, “Our understanding of India’s digital landscape and its consumers has allowed us to create the most engaging music and video streaming services in the country – Hungama Music and Hungama Play. In addition to offering a diverse library, we have always paid emphasis on building a robust distribution network. We are glad to partner with Huawei and offer our apps on the Huawei App Gallery to users in over 170 countries. We are certain that Huawei & HONOR device users will appreciate our apps for their wide library and intuitive interface. Huawei’s engineering and business teams were extremely helpful and we look forward to working closely with them in the future as well to build more such experiences.”
Hungama Music and Hungama Play are amongst the most popular streaming applications in the country, offering content across formats, languages, genres and categories. They are also the first streaming platforms to gamify streaming through a consumer loyalty program called Hungama Rewards. This allows users to earn coins for every action they take like streaming, making a playlist etc. These coins can then be redeemed for technology and fashion products and accessories, as well as, digital experiences.