Onco.com, India’s largest online cancer care platform, announced its partnership with popular debutant actor Sanjana Sanghi of ‘Dil Bechara’ fame to launch the campaign #FightCancerWithOnco to create awareness on personalized cancer care that can be easily availed through the platform. The company launched two videos for the multi-platform campaign. Through this campaign, Sanjana talks about the challenges that cancer patients and caregivers face when diagnosed with cancer and how Onco.com through its world-class network of senior oncologists helps cancer patients get guidance on their treatment at every stage. Through Onco.com, patients can consult the best cancer doctors online or over a call, book appointments to get the right treatment guidance, get lifelong support from Onco’s doctors and become a part of India’s largest cancer support community, getting guidance from cancer survivors.
Having essayed the role of a cancer patient in her recent movie, actor Sanjana Sanghi has been winning hearts, not just for her effortless portrayal of a cancer patient, but also for bringing to the fore the toll cancer can have on an individual and their loved ones.
Onco.com’s CEO and Co-Founder, Ms. Rashie Jain, said “Sanjana’s character in the movie resembles a young Onco.com patient very closely – someone who wants to lead a normal life but is also fighting a battle with cancer every day. They want to get the right care and want to get better. After watching the movie, we felt that Sanjana would be able to connect very well with all our cancer patients and their families. She will also help us drive awareness about how Onco.com is bridging the gap by helping patients get access to the right information by connecting them with top cancer experts and providing them the care they need. We are very excited to have her represent Onco and share our vision with our customers.”
Speaking about the association with Onco.com, Sanjana said “Having played the role of a cancer patient and spending time with many young cancer patients and survivors for the preparation of my role, I realized that there is a huge struggle for them with access to the right information, be it with regards to the different treatment options, or knowledge of possible side-effects from the treatment. There are not many people they can turn to with questions like ‘how did you deal with this?’ and ‘is it normal to feel this way?”. When Onco.com reached out to me and I spent time knowing about what they do and how their services are helping cancer patients and caregivers overcome this challenge, I could connect with them and felt it was the right brand for me to partner with. It was also in a way for me to give back to the cancer community by letting them know about Onco.com.”
Onco.com and Sanjana are confident that together they will be able to bring forward better cancer awareness regarding the disease throughout the country and the need for regular monitoring to ensure early detection and management of the disease.