Vitero Tiles, the tile brand from Aparna Enterprises Limited, announced their aggressive growth strategy by launching a new collection of GVT Tiles named Soir. Inspired by the Italian and French marble finishes, this new series has seven shades under it. With this launch, Vitero Tiles aims to capitalize on the upcoming Griha – Pravesh season and increase their market share in the organized tile segment. The company also shared their plans to expand their distribution network. They are looking at a 25% increase in the number of dealers associated with the brand.
Commenting on the product expansion and growth plans, Mr Ashwin Reddy, Managing Director, Aparna Enterprises Limited, said, “Though the COVID 19 situation did create a momentary dent in the growth of the industry, it has started to regain its mojo. As per Pre-covid estimations, globally this category is expected to see a CAGR of 6% to 7% in the next 5 years. Even in India, as the economy is opening, the sales are expected to pick up momentum. In fact, the government’s recent push towards infrastructural as well as real-estate development is also expected to add to the revival of the industry. We are very optimistic that normalcy will be back very soon. At Vitero, the demand for tiles has started improving significantly. The sales have reached nearly 80% of the pre-COVID days. In the next six months we plan to further solidify our revival by strengthening our distributor network. We are planning to add 25% more dealers to our family. We are also looking at adding new designs and shades to the existing collection. Overall, we are optimistic that that the tile segment will witness a decent revival trajectory in H2 2020.”
Available in seven shades namely Soir Beige, Soir Bianco, Soir Brown, Soir Cream, Soir Graphite, Soir Gris and Soir Nero; the series is manufactured at the state-of-the-art manufacturing unit using the latest nanotechnology. Further, about 60% of all raw materials used in this tile collection, like clay and feldspar, are made in-house, ensuring uniform consistency and quality across each of the product. The series is processed using advanced polishing units, giving the collection sheen, surface consistency, and durability. A perfect blend of style and functionality, Soir is an ideal choice for both domestic and commercial consumption. Available across India, the tiles will come in 600 x 600 mm and 600 x 1200 mm sizes.