Phase II of Elevate, a joint residential development by Hines, the international real estate firm, and Conscient Infrastructure Pvt. Ltd., has been recently launched. The first phase of the project, which was launched in June 2019, has been a success clocking a sale of over Rs. 900 Crores. Phase 2 of the project has witnessed immediate traction with homebuyers from NCR showing keen interest.
Hines and Conscient announced a JV to develop Elevate in June 2019. The premium project is Hines’s first residential venture in India. Conscient Infrastructure is the developer for the project while Hines is the investment manager and advisor. Despite the pandemic, the construction of Elevate is in full swing. The sample apartment and the sales gallery of the project opened their doors to customers earlier this year. The thoughtfully designed Elevate Sales Gallery is one of its kind and gives customers a feel of the project making it one of the most visited sales galleries in NCR.
Phase II of Elevate will offer 248 apartments. Customers can choose from 3BKH, 3BHK + Powder Room and 3BHK + Powder Room and a Study. The apartments have premium specifications and have been designed to offer a luxury lifestyle.
Rajesh Jain, Director, Conscient Infrastructure Pvt. Ltd., said, “Elevate is a landmark project for us, redefining lifestyle living with its international design, panoramic views and luxury amenities. The customer response to the project has been very positive and we have exceeded our sales target for phase I. The rapidly changing lifestyles and work from home brought about by the pandemic have made owning a home with all modern amenities more important than ever.”
Amit Diwan, Managing Director & India Country Head, Hines, said, “The enthusiastic response to phase I of Elevate reiterates our belief that customers in India are seeking international standard residential projects. Elevate aims to offer not just ‘comfortable homes’ but a ‘complete lifestyle’ to our buyers. The apartments have been designed to meet all the aspects of our customers’ needs, be it aesthetics, luxury, comfort or convenience.”
Designed by Ricardo E. Bofill, Principal Chief Designer, RBTA, Elevate offers high-end amenities, carefully curated taking into account every detail, to give a unique lifestyle experience to the residents. The project is conveniently located in an exclusive enclave on Golf Course Extension Road, in Sector 59 and is being constructed by TATA Projects.
Monish Krishna, Managing Director – Development, Hines, said, “Elevate is a differentiated, high-quality development that will redefine residential real estate in India. The project has been designed to address the gaps in the local micro-market while providing a complete lifestyle to our customers.”
Elevate is being constructed keeping in mind the end-users and the long-term investors who continue to see merit and value in quality real estate as an asset class. This segment of customers responds to good investment opportunities and is largely immune to short term market fluctuations.