“We are also well known for are protein rich eggs and our spectacular customer service” – By, Mr. Tarun Gupta, Co-Founder, Henfruit

What was the reason behind your start-up?

Growing up in the native land of Punjab, me and my best friend Supreet (also the cofounder of Henfruit), were always close to food that came fresh from the local farms every day and if you know a Punjabi mother, there is one thing that they love and that is passionately feeding their family with pure wholesome food every day. Back in those days everything was free from pesticides and artificial infusions and tasted pure but as time passed by, things became more western with everyone moving to big cities and processed food. Slowly, we were introduced to a new term called lifestyle diseases, which came from an unhealthy lifestyle we all lead in the so called modern cities. It was not until one day when we went back to our hometown’s to taste the heavenly food once again and realised what the city had taken away from us. A few weeks of eating that pure wholesome food again bought enormous changes to our bodies and we started feeling healthier and stronger. It was then we realized how much was missing in the big urban jungle of concrete. We dug deep into finding out how and why the food we all were eating was affecting our health and our bodies. It instantly became clear that the supposedly all natural food that was spreading like an epidemic in the city had to be replaced and this became our mission. We realised how difficult it had become for people to find pure food in the cities of India. People were desperately wishing to move towards a healthier way of eating, but there was no one to cater to the need. That’s when our passion for pure unadulterated food gave birth to a dream, a dream to provide our nation with natural, nutritious, pure and wholesome food, a dream that 500+ dreamer’s today work day for, a dream that we call Henfruit.

What were the challenges you faced?

There is a never ending list but I’ll share a few. The biggest challenge was that since we were trying to start a new category and because the egg/poultry industry has never been into the corporate world, we couldn’t find any experienced staff who could handle the process straight away. We had to learn and do most of the tasks ourselves and then find likeminded people and train each and every one of them.

Also, handling a perishable and such a delicate item is a challenge on its own.

Creating enriched nutrition eggs was a big challenge as well. Figuring out the right feed ingredients in the right quantity for the hens took us about 2 years almost.

What is the USP of your products?

One thing sets us apart and we call it the Henfruit Standards. All-natural, no antibiotics, sanitized shells and hormone free eggs that go through a stringent quality check system.

We are also well known for are protein rich eggs and our spectacular customer service. We don’t just say it we mean it “customer is king!” If you ever want to know about our products ask a person who had a complaint and they will tell you.

How was the journey from engineer background to retail & FMCG industry?

The beauty of engineering is that you can marry any field of line and be great at it. For me it was FMCG/Retail weds Engineering and I think there couldn’t be a better one. A lot of my engineering background helped us setup our production and processing unit. Knowing how to automate and how to setup a low cost system helped us save on capital expenditure when the company needed it the most. I am also good at computing so I could develop most of the accounting and supply software instead of buying them in the initial stage. It is a big shift in profile but engineering is everywhere.

What are your expansion plans?

Next 3-5 years, we plan to be Pan India along with at least 20new product lines that compliment sale of eggs.