Bidding goodbye to 2020, a rather testing and unexpected year, Budweiser 0.0 has launched Conquer 2020 – an engaging game that offers individuals an opportunity to kick-start the New Year, 2021, on a refreshing note. The game enables users to take on the challenging year gone by head-on, while inspiring them to triumph over the pandemic-induced obstacles, like true kings. Initiating friendly competition, the game will operate with a leaderboard, top twenty five scorers of which will get a chance to win exciting rewards up to INR 15 Lacs, such as XBOX Series X, Budweiser Streetwear merchandise, amongst other goodies. The top three winners will have the opportunity to bring their dream experience to life in 2021, courtesy Budweiser.
Conquer 2020 is a friendly refresh of how all of us collectively overcame big and small challenges this year, how our collective unstoppable spirit helped us come together and preserve, The Game is divided across 5 Levels – challenging people to overcome lockdown, digital overload, near empty streets and even take a hiking break in one ! It inspires players to conquer them one by one, ending the game and this year on a positive note. With a gripping background sound that keeps you energized throughout, the game has been developed in collaboration with UnderDogs Gaming Studio, Animal and Aqua Dominatrix, to bring alive a realistic representation of what the year has been, in a nutshell.
Commenting on the game launch, Alexander Lambrecht, VP Marketing – South Asia, AB InBev said, “2020, although dominated by unforeseen challenges, has also emerged as a year where the world got together virtually to face the roadblocks, while exhibiting unbeatable spirit, like absolute champions. With Conquer 2020, we aim to energize our patrons to reign in this feeling of victory, while encouraging them to welcome 2021 with renewed zeal. We are overwhelmed by the consumer response to the game, and hope that their gusto transcends into the New Year, instilling hopefulness as we continue to face the new reality.”