FreeCharge Unveils a new brand campaign for the IPL season

FreeCharge has announced the launch of its new brand campaign Lo.Do.Khatam.Karo. , designed to build on the excitement and anticipation of the VIVO IPL.  The Pan India campaign will have a 3600 approach and will run throughout the Vivo IPL 2016 season (April 9 – May 27, 2016) focusing on metros and tier 1 cities. FreeCharge is the on-ground partner for VIVO Indian Premier League (IPL) 2016 and on-air partner with Sony MAX.

Govind Rajan, Chief Operating Officer, FreeCharge, said about the campaign, “We are very excited to launch our new campaign Lo.Do.Khatam.Karo. The Lo.Do.Khatam.Karo campaign plays on situation when sending and asking for money the traditional way, can result in slightly awkwardly humorous situations. Thereby driving home the ease and convenience of FreeCharge’s Chat-n-Pay service, which enables customers to send and request money instantly from anybody in less than 5 seconds. With this campaign, we aim to showcase how digital wallets make one’s life simpler and can be easily adopted in daily life activities.”

The campaign will be led by two new TVCs which will go-live on April 9, 2016, across 29 channels. The TVCs will primarily focus on recently launched Chat-n-Pay service and will highlight the Send and Request Money feature. FreeCharge will also simultaneously launch a microsite that will run exciting contests, host user-generated content, to engage target groups.

Talking about the campaign, Joseph George, Group CEO, Mullen Lowe Lintas Group, says “Our partnership with FreeCharge has been from Day 0 and it has been a fantastic ride so far. Their entry now into the mobile wallet market is exciting and potentially game changing. I am confident that our ‘Lo. Do. Khatam Karo’ campaign will unlock a great opportunity and introduce today’s India to a myriad of life changing possibilities.”

Lowe Lintas is the creative agency on the account while Jamic Films is the production house. As the Official Partner, FreeCharge’s branding will be prominently visible on all major indoor and outdoor platforms during the VIVO IPL season.

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