New Delhi, India, January 27, 2015: Guvera, a world-leading music and entertainment platform, has today announced the integration of Last.fm, the number-one site for music discovery and re-discovery, into its apps. The partnership enables anyone on Guvera to connect to their Last.fm account and track the music they are listening to, as well as get better music recommendations.
Guvera is an award-winning brand-funded platform that is focused on delivering the most enjoyable and immersive music and entertainment experience to its listeners. It is also a fast-growing service, boasting 15 million users in 20 international markets.
Damien King, CTO for Guvera said, “Last.fm has always been a unique platform for music lovers and technology buffs alike, which is what really attracted us to forming a partnership with them. Guvera loves innovation and we are constantly tuning our platform to find the right mixture of human versus machine algorithms. Adding Last.fm into our mix will help enhance our user experience and allow the avid music lover to Scrobble directly from within the app.”
Simon Moran, Last.fm MD said, “Guvera is an exciting and innovative streaming platform. Combining the listening habits of Guvera users with Last.fm’s 60 million engaged music fans will not only provide stronger and more meaningful music discovery and re-discovery, it will also add new music enthusiasts to our community, creating connections and enhancing the Last.fm experience.”
Setting up Last.fm on Guvera is simple: go to “Settings” within the Guvera app, select “Last.fm” and then enter your Last.fm username and password.