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Qwikcilver launches Woohoo Gift Card Exchange

Qwikcilver solutions, India’s pioneering Gift Card technology & end-to-end  Prepaid Solutions company has launched Woohoo Gift Card Secondary Market Exchange – India’s First Fully Integrated Consumer to Consumer (C2C) Gift Card Trading Exchange marketplace for consumers. This new initiative enables consumers to convert their unused or partially used Gift cards to cash, by listing the cards at a price of their choice, on the Woohoo Gifting App.

Consumers will also have the opportunity to convert loyalty points (current outstanding estimated to be over 10,000 crore points), generated from various loyalty programs of multiple banks and NBFCs channels to digital gift cards, which can subsequently be sold on the Woohoo Secondary Marketplace.

The Gift Card Exchange is an innovation that will usher in genuine freedom and choice in gifting, by giving gift card owners the option to trade unused cards for cash in addition to the opportunity to buy what they want. Buyers, on the other hand, are able to purchase gift cards from leading brands at special prices with Qwikcilver guaranteed card validity and value.

Commenting on the launch, Pratap TP, Qwikcilver Co-Founder & CMO, said, “We are truly delighted to launch our Woohoo Secondary Gift Card Exchange along with all our brand partners – in time for the festive season coming up across India. This unique Woohoo marketplace has been built on the robust Qwikcilver technology backend to be the most comprehensive and reliable Gift Card Exchange –whereby, all the Gift Cards are validated realtime & instantly, right at the time of listing by the Sellers. We are bullish that it has the potential to drastically increase the number of gift card users in India. With the Indian Gift Card Industry growing at 300% annually, this would help to further scale the category across a new segment of Gift Card users.”

The Secondary Marketplace on the Woohoo App also makes the listing and selling on the platform hassle-free, ensuring that theseller does not have to ship the physical gift card to the buyer. Once the seller lists their physical gift card on the platform, the card gets disabled and a new electronic version of the same (with the value and validity intact) is created and gets listed on the Woohoo Secondary Marketplace, which can then be purchased by the buyers. The sellers also have the option and flexibility to change the listed price or also delist the gift cards before the sale is done. The listings on the Woohoo platform are instant and once the gift-card is sold, the money is directly credited to the seller’s bank account. Woohoo’s robust security system ensures that both the buyers and sellers are verified, thus eliminating potential issues of misuse due to incorrect listings.

Woohoo has partnered with 150+ brands enabling access to 5000+ stores and portals’ including India’s leading retail chains, entertainment platforms, travel partners and leading currency providers. Woohoo Mobile App is the most preferred Mobile Gifting app in India today and enables consumers to gift to their friends and family instantly via WhatsApp.

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