MyyTake Group announces a joint venture with Rhiti Sports to invest in the grassroots sports eco-system of India. The primary objective of coming together is to democratize sports at the base level.
The JV will use various online and offline tools to create content and build communities, by engaging audiences with a superlative user experience.
Arun Pandey, Chairman and Managing Director, Rhiti Sports, and Board member of the JV said “India has an unlimited talent pool. Our years of experience in identifying and managing sporting talent will help us raise the bar of Indian Sports. I am excited about partnering with MyyTake and creating a global company to promote Sports.”
Saurav Banerjee, Founder and Managing Director, MyyTake Group commented “We are very proud and excited to partner with Rhiti Sports. Our focus will be to keep pushing the envelope on popularizing sports in India, at every level. Talent discovery will happen by providing on-ground and online resources around and in support of the sporting biosphere.”
MyyTake was founded by Saurav Banerjee in April 2020. Saurav is an alumnus of Harvard Business School. He has deep management and finance experience. He has held several leadership positions in the Venture Capital and Media Industry.
MyyTake Group has eminent Board & Advisory Members and is represented by Keyur Patel – Founder Fuse Global; Bhaskar Pramanik – Former Chairman Microsoft India; Mukesh Butani – Founder BMR Legal; Gaurang Gandhi – Founder & MD PINC; Chris Lencheski – CEO at Winning Streak Sports and Adjunct Professor, Columbia University; Sanjeev Anand – Country Head, Commercial & Rural Banking, IndusInd Bank, and Niladri Mazumder – President & COO at Seiko Watch India.
Founded by Arun Pandey in 2007, Rhiti Group has evolved as India’s fastest growing conglomerate in the world of sports marketing, celebrity & talent management and films & entertainment. It’s a fully integrated sports marketing and management company offering athlete representation, sports asset management &marketing, event management, media rights distribution, sponsorship, and consultancy services. The company represents a host of professional athletes, including MS Dhoni, Bhuvneshwar Kumar and Kedar Jadhav. SEVEN by MS Dhoni is the global sportswear brand, which offers active lifestyle products in the market under the ‘SEVEN by MS Dhoni’ brand. Rhiti Group has varied brands (DR Cricket 7; Fit7; Inspired entertainment, Ranchi Rays, Chennalyin F.C.; SEVEN a brand by MS Dhoni – retailing arm of the company; Bike Festival of India) under its umbrella. It is headquartered in New Delhi and has regional offices in Mumbai, London, New York and Singapore
MyyTake is a tech start-up that is building next-generation platforms for the digitally young. It aims to empower the youth with technology to unleash their creativity. Leveraging the best of technology through AI, ML, and Games, MyyTake aims to disrupt and innovate new media formats and their consumption to enhance interactivity among users, create online communities and user-generated content. The team consists of award-winning experts and former CXO’s to provide the perfect blend of content, technology and management experience.