A recent study conducted by Godrej Interio reveals that sleeping post 10pm is clinically declared as an inappropriate time to go to sleep and it triggers a change in the sleeping pattern that leads to sleep deprivation. This is irrespective of the number of hours of sleep. However, the study also revealed that although a majority of Indians are aware that sleeping at 10 is an ideal time, they tend to give excuses when it comes to actually following it. The study was conducted across 1,000 Indians living across the metros. Godrej Interio, India’s leading furniture brand in both home and institutional segments, launched the sleep@10 campaign in 2017 that focuses on addressing the rising concern over sleep deprivation in India.
The study is based on the insights sourced from Indians that have taken the poll on the Godrej Interio social media pages. The survey also found that seven out of every ten respondents cites ‘binge watching’ as an excuse to not sleep on time. Around 56% of the respondents admitted that “work for home” which includes the household chores could be delaying their sleep time while 80% of the respondents said they do not sleep on time due to mindless scrolling on smart phones while the ideal time would be around 10 pm.
Commenting on the findings, Anil Mathur, COO, Interio Division, said “We at Godrej Interio are committed towards health of the nation and Sleep at 10 is an initiative which promotes right sleeping habits which is beneficial for overall health and productivity. The study was conducted to emphasize on how health is becoming more important and how sleeping on time is quintessential to leading a healthy life.
According to the sleep data, collected by a survey conducted by Godrej Interio, reveals that 20 % respondents indulge in mindless texting on smart phones. Similarly, 29% cites ‘pajama partying’ as an excuse to not sleep on time. Also, 44% respondent’s mentions “work from home” which includes the official work as the primary reason to not sleep on time.