In the present digital world, if you want your business to thrive, you need to find unique ways to stand out. Whether you are an emerging entrepreneur or have an established business, building a strong digital identity that differentiates your brand from competition has become necessary in this new normal environment. With millions of businesses suffering due to the COVID-19 pandemic, there has never been a better or more important time to invest in a website for your business. With all the technological advancements to buy and sell goods and services, coupled with fast and secure payments via the internet, a website presents a wide variety of benefits for businesses financially, as well as helps create a deeper connect with the consumers. Your business website can not only help attract new customers but also create add to credibility and trust with your existing partners.
As digital skilling becomes one of the biggest priorities across India, beginners can now also participate in online training programs to develop online skills that can help them successfully navigate the evolving digital world. For instance, GoDaddy has launched an online platform GoDaddy Academy in India where people with varying levels of technical expertise can come and take certification courses to learn online business and technology skills. In fact, on the occasion of Digital Learning Day, GoDaddy Academy has launched a special offer to help India’s youth become part of the digital revolution and enroll in any one of the certifications or modular programs absolutely free of cost. Aspiring entrepreneurs can also participate in competitive digital training programs, like GoDaddy Web Build-A-Thon, a unique tech building program for students and faculty members to gain hands-on experience on building websites.
While it might look daunting, creating a website is not complicated anymore. GoDaddy presents a short beginners guide on creating a website from scratch that will help set up your business successfully online.
Make a user-friendly website
Make sure the website interface is user-friendly and leaves a positive impression that drives results. Your website should use attractive graphics and easy-to-read fonts. Ensure that the graphics are compressed and don’t slow your website while loading. Search engines like Google will then degrade your website ranking. You should research your target audience and understand what they are looking for from your website. Make it easy for them to achieve. Always publish easily accessible contact information/ customer care details and incorporate call-to-actions like ‘buy now’, ‘add to cart’ buttons for users’ easy access. You should also stay informed about how your competition(s) has designed and optimized their website(s).
Obtain a good domain name
A domain name is the entry point of anyone’s website. It must make a good impression for users, and is equally important for search engine optimization (SEO). Choosing a domain name is similar to choosing a company name it requires a lot of thought and consideration. The first and foremost step is to choose a good hosting provider depending upon your business needs. A good hosting provider will guide you in choosing a perfect domain name. Choose a domain name that conveys the meaning and purpose of your business and try to keep it short and crisp. Using an appropriate domain name extension is also crucial. A good option is .in, as it helps describe your business is located in India.
Digital security comes first
A growing number of users on the internet have penetrated a market of sophisticated cyber-attacks across the world, making businesses vulnerable. Some common steps to control cyber-attacks include investing in strong cyber security training programs and security solutions for the employees, and ensuring that any sensitive data collected from your business is being encrypted. Business owners can set up web application firewalls or consider using a third-party authentication to out-source their database protection. Businesses performing online transactions should also consider an SSL Certificate for their websites to protect the transmission of data to and from the website. In today’s digital world it is important to have a proactive approach to website security and not defensive.
Consistent content is key
Be consistent with the content throughout your website to build a unique identity for your brand. Setting the right theme and tone of your content influences your customers’ and target audiences’ perceptions. Use an informal tone if you wish to position your brand as friendly and use formal language in case of corporate branding. Pro Tip – do not miss adding a column of customer testimonials and reviews which can help create loyalty and trust.
Online Website Builder
Many companies have introduced a website builder for small businesses or entrepreneurs facing trouble launching and promoting their websites. With website builders anyone can create a professional website easily and in no time and engage with new and existing customers through myriad other complimentary online tools. Website builders usually provide a tailor made design, concept, and theme that can be customized for individual sites.
By following the above basic steps your business will have an excellent chance at succeeding in the online marketplace. However, once your business website is live, the journey has just started and to be on top of your customers’ minds, you will always need to modify and change elements as your business grows.