Mumbai based Raka Reputation launched a unique service, RakaPRonline.com, India’s first virtual Public Relations (PR) agency. The service is based on the strengths online as well as offline as it is being offered across 81 cities in 18 States & 3 UTs. These include all metros, mini-metros and most state capital cities besides other important regional markets. Focused on catering SME’s requirements across India, RakaPRonline is aimed to suit the pockets of small and medium businesses while offering cutting-edge solutions conveniently.
RakaPRonline.com is an arm of 20-year old Mumbai based Raka Reputation Management Services Pvt. Ltd. The Company has handled over 250 clients from 18 diverse business sectors including manufacturing, FMCG, lifestyle, entertainment, healthcare, real estate, pharma, technology, eCommerce, banks, finance companies, etc. It has also managed communications for 242 IPOs during last 13 years.
Briefing about the service, Sushil Bahal, Managing Director, Raka Reputation said, “This will surely benefit the SMEs across the country who were not able to use PR due to cost and geographical barriers. It is a fact that most of PR think-tank is based in Mumbai or Delhi. It becomes very difficult for SMEs from other markets as route to their own city’s media passes through these big cities, thus raising cost and causing operational complexities. Thankfully, we could overcome all this with technology”. Bahal continued, “Also, a majority of those doing PR do not have much to talk about on a regular level, therefore a PR retainer makes little sense to most.”
RakaPRonline is also offering the services of writing Press Release, language tranlations and training the spokesperson of the subtle nuances of dealing with media. It plans to go global soon and aims to offer the service in atleast 10 countries within next 5 years.