Hong Kong’s Largest Fair a Prelude to Strong Exhibition Resumption in Q3

On the heels of Hong Kong topping the charts in The Economist’s ‘Global Normalcy Index’#the vibrancy in the city’s exhibition scene is demonstrating how Hong Kong continues cultivating business under the new normal the Hong Kong Book Fair, the city’s largest annual fair, returned with fanfare this July with more than 830,000 visits recorded, about 85 per cent of the pre-pandemic levels, all under a new standard of stringent hygiene and seamless operations. 

Benjamin Chau, Deputy Executive Director of the Hong Kong Trade Development Council (HKTDC), said: “This year’s Hong Kong Book Fair attracted more than 830,000 visits over its seven-day run. The gradual recovery of the local economy will lead to the return of more physical public shows, and that the HKTDC is preparing to stage more exhibitions to give a further boost to the recovery.” 

The enthusiastic attendance of the Hong Kong Book Fair manifests that Hong Kong is ready to host large-scaled business events. The success also serves as an encouraging sign for the even stronger line-up of exhibitions in this quarter.

Strong line-up of events in Q3, double to that of Q2

Boosted by the momentum of the vibrant physical event scene in the second quarter, over 30 exhibitions have been scheduled in Q3, almost double the number of exhibitions in Q2.  

The highly-anticipated large-scale events are set to return in Q3 – the 2021 Hong Kong Brands & Products Shopping Festival and the Puppy Summer Fun Expo in August, both debuting at AsiaWorld-Expo (AWE); the 16th MICE Travel Expo & 35th International Travel Expo, Informa’s HOFEX and Jewellery & Gem World Hong Kong, and the HKTDC Hong Kong Watch & Clock Fair at the HKCEC.   

Irene Chan, CEO of AWE said, “AWE is excited about the return of some of the city’s largest events starting in August and we are well-prepared with the latest hygiene enhancement and facilities upgrade to welcome everyone with top-notch experiences.”  

World-class venues investing to set new standards

In a HK$600 million (US$77.4 million) refurbishment, AWE has equipped its venue with comprehensive hardware upgrades, including enhanced technology and connectivity to be the first in Hong Kong’s MICE industry to offer Wi-Fi 6, a brand-new movable hybrid meeting booth Mobile Studio, and an advanced ozone disinfection system to give venue users greater peace of mind. 

HKCEC, which has been hosting well-attended exhibitions and conferences since January this year, has also created a high-tech space, Harbour Studio, for staging online programmes against the spectacular backdrop of Hong Kong’s iconic Victoria Harbour, while its Five-year Advancement Project is progressing steadily to provide elevated experience to event organisers, exhibitors and visitors in the long term.  

Asia’s world city has proved that normalcy is borne out by how the exhibition industry quickly adapts to new norms, redefining the events for the future. With the fast-changing environment, Hong Kong continues to evolve to stay ahead, referencing the city’s recipe for success in putting hard work into practice, so that organisers and visitors can plan at ease for their next business events back in Hong Kong. 

EXHIBITION (July to September 2021) 

9-11 Jul 

Hong Kong Wedding & Worldwide Wedding Expo 2021 

9-11 Jul 

Hong Kong Wedding Banquet & Wedding Accessories Expo 2021 

14-20 Jul 

HKTDC World of Snacks 

14-20 Jul 

HKTDC Hong Kong Book Fair 

14-20 Jul 

HKTDC Hong Kong Sports and Leisure Expo 

15-18 Jul 

HKTDC Education & Careers Expo 

23-26 Jul 

22nd Ani-Com & Games Hong Kong 

25-29 Jul 

HKTDC Hong Kong International Diamond, Gem & Pearl Show 

25-29 Jul 

HKTDC Hong Kong International Jewellery Show 


26-29 Jul 

HKTDC International Sourcing Show 


29-31 Jul 

50+ Expo I/O Senior Expo Asia 


29 Jul – 1 Aug 

The 35th International Travel Expo Hong Kong 


29 Jul – 1 Aug 

The 16th MICE Travel Expo 


5-8 Aug 

The 29th International Baby/Children Products Expo 


6-8 Aug 

2021 Hong Kong High-End Audio-Visual Show 


6-8 Aug 

2021 Hong Kong Brands & Products Shopping Festival 


12-16 Aug 

HKTDC Beauty & Wellness Expo 


12-16 Aug 

HKTDC Home Delights Expo 


12-16 Aug 

HKTDC Hong Kong International Tea Fair 


12-16 Aug 

HKTDC Hong Kong International Wine & Spirits Fair 


12-16 Aug 

HKTDC Food Expo  


13-15 Aug 

Puppy Summer Fun Expo 


20-22 Aug 

Hong Kong Interior Design Week 2021 


20-23 Aug 

Hong Kong Computer & Communications Festival 2021 


21-22 Aug 

Global Education Expo 2021 


27-29 Aug 

The 6th Golden Age Expo and Summit 


27-29 Aug 

Affordable Art Fair HK 


27-29 Aug 

Hong Kong Wedding Fair 


28-29 Aug 

International Immigration & Property Expo 


7-9 Sep 

HOFEX 2021 


7-9 Sep 

Retail Asia Conference and Expo 


7-9 Sep 

Natural & Organic Asia 


8-12 Sep 

HKTDC Hong Kong Watch & Clock Fair 


8-12 Sep 

Salon de TE 


10-12 Sep 



17-20 Sep 

Jewellery & Gem WORLD Hong Kong 

* Event information is updated as of 28 July 2021 and subject to change without prior notice.

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