The Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) has announced the appointment of Buzz Travel Marketing as its new Indian representative. The three-year partnership will support stakeholders and further enhance Abu Dhabi’s long-standing involvement with the Indian market, and reinvigorate Abu Dhabi’s trade and marketing strategies with a brand-new outlook as part of the emirate’s upcoming plans for the tourism sector.
India has witnessed tremendous growth in recent years and remains one of the largest key source markets for Abu Dhabi, which welcomed more than 450,000 hotel guests from India in 2019. Abu Dhabi positions itself as a distinct destination offering breathtaking landscapes, rich culture, and a wealth of offerings and experiences befitting the discerning traveller. These offerings range from the newly launched Emirati Cuisine Programme, which is aimed at promoting Emirati culture through culinary experiences; Hudayriyat Leisure and Entertainment District, which features a wide range of indoor and outdoor activities for families; Cove Beach on Reem Island, a unique beach concept; Soul Beach on Saadiyat Island’s coastline and the opening of Hilton Abu Dhabi Yas Island, a 5-star hotel featuring 545 rooms.
The COVID-19 pandemic has resulted in extraordinary circumstances impacting the travel and tourism industry at large, which has resulted in travellers today being more thoughtful when planning a vacation, and with a need for constant reassurances of safety and hygiene. The partnership with Buzz Travel Marketing is a strategic move by DCT Abu Dhabi to align with the new norms of travel behaviour and to bring a fresh outlook to offer the most memorable and safe experiences.
HE Ali Hassan Al Shaiba, Executive Director of Tourism and Marketing at DCT Abu Dhabi, said, “We would like to thank TRAC for their commitment and service over the years that has presented us with tremendous opportunities thus far. To further this legacy, we are pleased to welcome onboard Buzz Travel Marketing as our new partner in India. As we repurpose our strategy on the road to recovery post-COVID-19, we look forward to working with Buzz to increase the number of visitors and drive growth for Abu Dhabi’s Indian operations across different target segments of Leisure and MICE.”
Nikhil Jeet, Director, Buzz Travel Marketing said, “We are delighted to represent DCT Abu Dhabi in India and I am confident that together we will successfully strengthen the destination’s reach in the Indian market. With a widespread network and a team of dynamic professionals, Buzz Travel Marketing will ensure that Abu Dhabi’s wide range of tourism offerings reaches every travelling Indian. We eagerly look forward to working with DCT Abu Dhabi to implement their renewed strategy in the Indian market.”
DCT Abu Dhabi has nine representation offices across the globe (Australia, China, India, Germany, Italy, France, Russia, UK, USA). The offices work with global trade, aviation, consumer partners and brands to strengthen Abu Dhabi’s position as a leading tourism destination by showcasing the emirate’s unique proposition of Emirati culture and heritage, nature and adventure paired with modern cityscapes.