Swiggy makes last-minute personalized gifting convenient with “Swiggy Moments”

Conveying emotions or celebrating loved ones need not be an expensive or a taxing affair. Constantly innovating to deliver convenience, Swiggy has introduced a new gifting feature on its app for both IOS and Android users called Swiggy Moments. Launched in Mumbai as a pilot, Swiggy Moments features a curated collection of dishes from handpicked brands which can be instantaneously delivered for last-minute gifting, personalized with a digital message or video greeting. The pilot will expand to Bangalore, Jaipur and Chandigarh later this month.

As per Google, global searches for “online gift” increased by 80% in 2020 compared to 2019. While consumers could already order food for their family and friends by simply changing the recipient’s address on Swiggy, with Swiggy Moments however, they can browse through a collection of 50-100 hyper-locally curated bestsellers & must-try gift-worthy dishes to pick and choose from. The new offering includes over 400 top-rated (4+ rating), marquee & premium resto-brands in Mumbai such as Theobroma, Royce Chocolates, Le 15, Sweetish House Mafia, La Folie, Bateel etc.

Speaking on the launch of the pilot, Anuj Rathi, SVP Revenue and Growth at Swiggy said, “There are a lot of casual occasions or last minute moments that people would want to cherish and celebrate. We see a large white space in instant casual gifting and believe that our new offering, Swiggy Moments, will make food gifting seamless while creating a remarkable shift in how people approach gifting for casual occasions.”

Be it for occasions like birthdays, anniversaries, housewarming parties or to say ‘Thank You’ or ‘I Miss You’, Swiggy Moments allows the sender of the gift to share a personalized message along with their order either as a recorded video message or a digital card. The video/digital greeting can be accessed via a microsite which will be linked to the text message that the recipient receives and therefore, doesn’t mandate the receiver to be a Swiggy subscriber or app user. With Swiggy Moments, users can also explore special food gifting options to commemorate little moments in life, whether it is to help your loved ones beat the blues of a busy day, or to pamper them during their periods, or to send ‘get well soon’ wishes.

Swiggy Moments can be accessed via the Swiggy app (both on Android & iOS) in Mumbai by selecting the recipient’s details (location, name and address), choosing the right occasion from 15+ pre-listed options or browsing multiple cuisine & brand collections, and lastly picking the suitable gift-worthy food item(s) they want to send as a gift along with their personalized message.

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