BSH Household Appliances launches Gaggenau in India

BSH Household Appliances, Europe’s largest home appliances brand launched Gaggenau, the world’s first and leading brand of luxury built-in appliances in India with an event held in Mumbai’s exclusive Colaba area on Saturday, 21stJanuary, 2018.


The hand selected guests at this invite-only dining experience were treated to a specially curated five course menu  of Indo-British culinary expertise, handcrafted by Chef Atul Kochhar, twice Michelin star chef. UK based Chef Atul, a well-known restaurateur and television personality, presented the composition of some of his dishes and the precision of Gaggenau appliances during his live cooking demo at the dining event. Atul, a genuine fan of the brand, uses Gaggenau appliances at his home and believes that with the brand’s heritage as an innovation leader in design and technology, Gaggenau has special expertise in the home appliances sector and that the appliances have professional grade.

Gaggenau has brought to the country its high-quality built-in appliances across product ranges such as hobs, hoods, ovens, steam ovens, microwave ovens, dishwashers, coffee machines, vacuuming drawers, wine cabinets, refrigerators etc. The brand has gained a global recognition for its ongoing commitment to providing extraordinary excellence in the kitchen.

Speaking on this occasion, Mr. Gunjan Srivastava, MD & CEO, BSH Household Appliances Manufacturing Pvt. Ltd. said, “After the tremendous success of our dual brand strategy with Bosch and Siemens, we now bring a third brand, Gaggenau, to the country. Gaggenau caters to extremely high-end customers who believe that appliances are functional art that fit into the lifestyle of the discerning and cultured individual. We believe that the Indian consumer durables sector is witnessing an inclination towards premiumization in the last few years and we are confident that this is the appropriate time for a brand like Gaggenau to enter the market. Gaggenau with its uncompromised quality and unmatched design will launch in six cities in India this year’’.

Gaggenau appreciates and values the traditions behind hand-made products, its precise processing and clear design language as well as its revolutionary and innovative ideas. This is its hallmark, which guarantees perfect functionality and reliability not only for today, but also for the future. During their entire lifespan, Gaggenau appliances maintain their consistent appearance, which is based on the highest standards of German design and on materials of premium quality. With Gaggenau, you don‘t follow fashion trends, you create them. The design of Gaggenau appliances is carefully thought through, down to the very last detail, and supplemented by technologies that are always a step ahead of others.

Gaggenau innovations

The very first kitchen appliances to be marketed in Europe bore the tradition-rich name of Gaggenau. Today the Gaggenau brand embodies progress in kitchen technology like almost no other. Because Gaggenau has been responsible for the development or introduction of many innovations in kitchen the technology.

For example:

  • The first eye-level built-in oven
  • One of the first built-in hot-air ovens
  • The first 90 cm wide stainless steel household oven
  • The 70 cm wide built-in oven with Thermo-Test actual temperature display
  • The super-flat, exceptionally quiet kitchen extractor hood
  • The recessed ventilation system that extracts steam downwards
  • The large canopy extractor with the automatic raising and lowering device
  • The first built-in electric barbecue grill in Germany
  • The built-in electric deep fat fryer with biologically effective cold-oil zone
  • The powerful wok gas burner
  • The glass-ceramic electric hob with variable cooking zone utilization and sensor operation
  • The first fridge-freezer combination with the Gaggenau Gourmatik refrigeration system and continuous clear-ice maker for complete integration into the kitchen units. 

Gaggenau built-in appliances are a testament of the brand’s ability to create appliances that resonate with exclusive culinary culture and a sophisticated lifestyle. Each one of these appliances is proof of the claim that “The difference is Gaggenau.”

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