Ezetap Partners with Datmo: Payment technology can now drive your business
Ezetap, India’s leading payment solutions company today announced their partnership with Datmo, a Palo Alto (California, USA) based enterprise software solutions company. Deploying Datmo’s PaaS (Platform as a Service) will enable Merchants using Ezetap payments platform to use AI models to improve their business. Ezetap has also used Datmo’s AI capabilities to assess the needs and improve satisfaction for its own customers.
By using Datmo’s snapshot protocol and enterprise software suite, Ezetap has been able to deploy custom AI models at scale for making realtime decisions. This partnership between Ezetap and Datmo will be instrumental in solving the pain points of our quantitative workflows, and effectively assisting in maximizing engagement and proactively reducing churn from its merchant customer base. Datmo’s support and product will furnish seamless deployment and management of models in a more scalable, reliable, and cost-optimized way for Ezetap.
Internally, Ezetap has deployed a Churn model using Datmo’s platform, enabling Ezetap
to assess a merchant’s digital adoption rates and be able to predict in real time when a particular merchant or their customer needs increased attention. In addition, Ezetap will offer its merchants and bank partners a risk model which will help them better identify the credit risk for their customers, thereby enabling them to be eligible for bank loans and accessing credit system from SME lending institutions. These AI models are critical for modern digital businesses, where prioritizing the assessment and monitoring of risks enables companies to get (and stay) ahead of their competition.
The advent of artificial intelligence (AI) has resulted in a change in the overall scope and landscape of fintech. The ‘new digital economy’ is increasingly enabling micro digital payments. According to Global Survey on Internet Security & Trust 2017, almost 86% of Indians would like to use digital payment tools by the end of the year which is well above the global average of 57%. This suggests numerous opportunities for the market to grow and its preparedness to adopt the latest technology available.
