Google collaborates with MobiKwik to introduce Mobile Recharge Search in India
Google recently introduced a new prepaid Mobile Recharge Search experience for India, with MobiKwik as one of the local partners. A user can now search for, compare, and recharge prepaid mobiles plans from MobiKwik easily from Google Search. This unique, new “Mobile Recharge Search” launched for the Indian market is testament to the popularity of mobile recharge queries online.
Simply search for “prepaid mobile recharge” on Google Search, and you will see options for recharging your mobile number. Once you have filled in your mobile number and cellular provider, you will see available prepaid mobile plans, including offers from MobiKwik and other payment services. Recharging your Mobile in Google Search is available for signed-in users on mobile, desktop and the Google Search app.
Upasana Taku, Co-Founder, MobiKwik, said, “India is a 97% prepaid mobile market — a billion Indians like to pay as they go — buying talk-time minutes or data packs at least twice a month. So Indians were, in any case, searching for queries such as best prepaid recharge, and now the Mobile Recharge Search experience enables users to do so in a more structured manner, redirecting them to MobiKwik for the best recharge plans. Collaborating with Google gives MobiKwik added momentum, providing Indian users further ease in this daily life payment use case. Mobile Recharge is the first use case we had launched on MobiKwik Wallet in 2009, when we started. Simplifying the recharge use case is in line with our mission – “to build affordable and accessible financial services for a Billion Indians.”
With this association, MobiKwik ensures a simpler and faster online recharge process for millions of Indians, who start their digital payment journey with recharge as their first transaction. MobiKwik is rapidly advancing on its mission to offer easy, accessible online payments with consistent savings. In addition to constantly refining its offerings for a better user experience, MobiKwik enables users to avail instant discount on their recharge payments using 5% SuperCash.
